Singapore's active sports brand Xventure lands in Hong Kong as demand for sportainment among experience-first consumers soars (with photos)
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Xventure is a spin-off of its family edutainment destination arm, Kiztopia, which established its presence in Hong Kong in 2022. Building on the massive local success of its family-centric outlets, this new concept represents the group's strategic diversification into Hong Kong's high-growth teenaged and young adult sportainment market.
Associate Director-General of Investment Promotion of InvestHK Mr Arnold Lau welcomed the opening of Xventure in Hong Kong. He said, "The arrival of Xventure is yet another testament to our city's unique advantages as a premier destination for innovative business and the experiential economy. Nothing is more rewarding than seeing visionary companies invest, thrive and continuously reinvest in our city. The business diversification is a strong vote of confidence in Hong Kong's vibrant retail and leisure landscape."
Hong Kong's retail sector is surging, with the Census and Statistics Department reporting a 12.8 per cent year-on-year increase in March retail sales and 11 consecutive months of growth.
The General Manager of Kiztopia Hong Kong, Mr Ricky Ng, said, "Hong Kong consumers are diverse, sophisticated and quick to embrace innovative experiences. With the valuable support of InvestHK, pioneering a large-scale, cross-generational sportainment venue in the city is a natural choice to drive new growth and act as springboard for our innovative experiential concepts to overseas markets."
Xventure is designed to capture the booming global sportainment trend, catering to modern consumers who crave unique, physically engaging, and highly sharable experiences. The massive venue features nine distinct themed zones packed with diverse attractions. Highlights include an 8 metre slide park, a suspended high-altitude rope course, a ninja warrior obstacle run, a high-energy jump arena, and an interactive "tech-meets-sports" digital playground. The highly anticipated Hong Kong launch will serve as a strategic regional springboard for the brand's planned future expansions into Thailand, Malaysia, and Singapore.
The journey from Kiztopia's initial entry to the launch of Xventure highlights a strong, multiyear partnership with InvestHK. Over the years, InvestHK has worked hand-in-hand with the group, providing crucial support ranging from go-to-market strategies and local market insights to seamless policy facilitation, helping the brand successfully scale and diversify its footprint in Hong Kong's evolving retail landscape.
For more information about Xventure, please visit www.xventurepark.com.
Ends/Friday, May 15, 2026
Issued at HKT 16:45
Issued at HKT 16:45
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