"Immersive Hong Kong" roving exhibition opens in Chengdu (with photos/video)
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Co-organised with the Hong Kong Economic and Trade Office in Chengdu, the exhibition, themed "Hong Kong - Where the World Looks Ahead", invites visitors from Chengdu and throughout Sichuan Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong.
The exhibition enables visitors to delve into different virtual scenes representing the city, with a creative twist. The five thematic zones are "Financial Bridgehead", "I&T Brain Bank", "Blossoming Creativity", "Diversity and Greenery" and "Buzzing Sports Action". They feature multiple interactive art projections, light box installations and naked-eye 3D displays, representing the distinctive appeal of Hong Kong.
Visitors may also enjoy Hong Kong's vibrant and colourful skyline, illustrated by Hong Kong artist Messy Desk (Jane Lee), at a photo corner in the venue. Promotional videos and digital panels presenting information about the city, as well as insights from Chinese Mainland companies about their experiences in Hong Kong are also on display, highlighting why the city is one of the most desirable places to visit, study, live, work and invest.
Speaking at the opening ceremony today, the Director of Information Services, Mrs Apollonia Liu, noted that this year marks the 10th anniversary edition of the Belt and Road Summit organised by the HKSAR. As such, three node cities along the Belt and Road on the Mainland were selected to hold the exhibition. The first two stops were successfully held in Shanghai and Qingdao respectively, attracting a total of almost 300 000 visitors.
"We are delighted to bring the roving exhibition to Chengdu, the provincial capital of Sichuan," Mrs Liu said. "Since the establishment of the Hong Kong/Sichuan Co-operation Conference mechanism in 2018, the co-operation and communication between Sichuan and Hong Kong have been strengthening steadily. The two places have reached consensus on strengthening various co-operation areas, including the economic, trade, and the Belt and Road Initiative. Data from 2024 shows that Hong Kong is Sichuan's largest source of external investment and the fourth-largest export area. As of May 2025, more than 40 Sichuan enterprises have been listed in Hong Kong."
Mrs Liu added that Sichuan is the world's largest and most complete habitat for giant pandas. The giant panda is a national treasure that embodies profound Chinese culture and ecological significance, connecting compatriots from the Chinese Mainland and Hong Kong citizens. The six giant pandas in Hong Kong, including four from Chengdu and a pair of twins born to two of them, are beloved by both residents and tourists. As such, the exhibition has incorporated elements of the giant panda for visitors in Chengdu to learn more about the pandas in Hong Kong.
Mrs Liu pointed out that Hong Kong and Chengdu are both sports event hubs, staging high-quality events this year. In August, Chengdu hosted the 2025 World Games for the first time, while Hong Kong will cohost the 15th National Games with Guangdong and Macao next month. The "Buzzing Sports Action" thematic zone of the exhibition serves as pre-event publicity for the National Games.
To enhance Chengdu residents' understanding of Hong Kong's arts and cultural landmark - the West Kowloon Cultural District, the West Kowloon Cultural District Authority has also set up a display area at the venue. It showcases the unique features of the cultural district through engaging ways such as a photo corner and a capsule toy game.
A Hong Kong pop music concert by SENZA A Cappella will also be staged at the exhibition venue this weekend.
Mrs Liu expressed hope that the exhibition would spark the interest of friends from Chengdu to learn more about Hong Kong and visit the city. She also said she hopes that Sichuan and Hong Kong would continue to leverage on and integrate their unique advantages to foster win-win co-operation outcomes in various fields.
During the exhibition, visitors can take part in an interactive game, "Snap a cool shot @Immersive Hong Kong", with exciting prizes on offer. Prizes include two pairs of round-trip business or economy class air tickets from Chengdu to Hong Kong sponsored by Cathay Pacific, and sets of six giant panda figurines. Visitors playing digital interactive games at the exhibition can also receive souvenirs.
The exhibition is being held at the MixC, a major shopping centre in Chengdu, until November 2. Admission is free.
Chengdu is the eighth stop of the exhibition, following successful events in seven cities on the Chinese Mainland, the Association of Southeast Asian Nations, and the Middle East between July 2023 and July 2025.
Supporting organisations of the exhibition include the Belt and Road Office of the Commerce and Economic Development Bureau, Hong Kong Talent Engage, Cathay Pacific, the Hong Kong Trade Development Council, the Hong Kong Tourism Board, Kai Tak Sports Park and the West Kowloon Cultural District Authority.
More information on the exhibition is available on the dedicated page on the Brand Hong Kong website and the Hong Kong Economic and Trade Office in Chengdu website.
Ends/Friday, October 24, 2025
Issued at HKT 16:52
Issued at HKT 16:52
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