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"Immersive Hong Kong" roving exhibition opens in Qingdao (with photos)
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     The "Immersive Hong Kong" roving exhibition, organised by the Information Services Department (ISD) of the Hong Kong Special Administrative Region (HKSAR) Government  to showcase the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). 

     Co-organised by the Shandong Liaison Unit of the HKSAR Government, the exhibition, themed "Hong Kong - Where the World Looks Ahead", invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong.

     The exhibition enables visitors to delve into different virtual scenes representing the city, with a creative twist. The five thematic zones, namely "Financial Bridgehead", "I&T Brain Bank", "Blossoming Creativity", "Diversity and Greenery" and "Buzzing Sports Action", feature multiple interactive art projections, light box installations and naked-eye 3D displays, representing the distinctive appeal of Hong Kong.

     Visitors may also enjoy Hong Kong's vibrant and colourful skyline, illustrated by Hong Kong artist Messy Desk (Jane Lee), at a photo corner in the venue. Promotional videos on Hong Kong and digital panels presenting information about the city, as well as insights from Mainland companies about their experiences in Hong Kong, are also on display, highlighting why the city is one of the most desirable places to visit, study, live, work and invest.

     Speaking at the opening ceremony today, the Director of Information Services, Mrs Apollonia Liu, said that this year marks the 10th anniversary of the Belt and Road Summit organised by the HKSAR, and that three node cities along the Belt and Road on the Mainland were specially selected to hold the exhibition. The first stop was successfully held in Shanghai last month, attracting more than 180 000 visitors, while Qingdao is the second stop, to be followed by Chengdu. 

     She said, "The eligible cities of the Individual Visit Scheme (IVS) expanded to Qingdao in March last year, enabling residents of Qingdao to explore Hong Kong in a more flexible and convenient manner. In addition to deepening exchanges and fostering cultural integration and people-to-people bonds between the two cities, IVS tourists also represent an important force in driving the business of tourism-related industries in Hong Kong."

     Mrs Liu added that, although Hong Kong and Qingdao are far apart geographically, the two cities are in fact within arm's reach. They are linked by multiple direct flights operating daily, with a flight time of just over three hours. This offers an excellent foundation for the two cities to further deepen tourism co-operation, promote resource sharing, and facilitate the two-way flow of visitors.

     Introducing the highlights of the exhibition, Mrs Liu said a "Buzzing Sports Action" thematic zone has been set up, serving as pre-event publicity for the 15th National Games to be cohosted by Hong Kong, Guangdong and Macao in November this year. The cultural and tourism appeal, as well as the latest developments of Hong Kong, is also shown in a comprehensive manner through naked-eye 3D displays and interactive games.

     Mrs Liu expressed hope that the exhibition would provide an opportunity for friends from Qingdao to experience Hong Kong's charm from different aspects, sparking their interest to learn more about Hong Kong and visit the city.

     To give Qingdao audiences a taste of Hong Kong's cultural offerings, a wind instrument performance by two young Hong Kong music talents - the Hong Kong Chinese Orchestra Suona Principal Ma Wai-him and pianist Aaron Leung - will be staged at the exhibition venue on July 19 and 20. 

     During the exhibition, an interactive game, "Snap a cool shot @Immersive Hong Kong", will offer attractive prizes sponsored by Cathay Pacific for two winners. The winner of the Grand Prize will receive a pair of round-trip business class air tickets from Qingdao to Hong Kong, while the runner-up will receive a pair of round-trip economy class air tickets on the same itinerary.

     The exhibition is being held at Lion Mall, a major shopping centre in Qingdao, until July 27. Admission is free.

     Qingdao is the seventh stop of the exhibition, following its successful staging in a total of six cities in Mainland China, the Association of Southeast Asian Nations, and the Middle East between July 2023 and June 2025.

     Supporting organisations of the exhibition include the Belt and Road Office of the Commerce and Economic Development Bureau, Hong Kong Talent Engage, Cathay Pacific, the Hong Kong Trade Development Council, the Hong Kong Tourism Board, and the Kai Tak Sports Park.

     More information on the exhibition is available on the dedicated page on the Brand Hong Kong website and the Hong Kong Economic and Trade Office in Shanghai website.
 
Ends/Friday, July 18, 2025
Issued at HKT 18:15
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The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows the Director of Information Services, Mrs Apollonia Liu, giving a speech at the opening ceremony.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows the Director of the Hong Kong and Macao Affairs Office of Shandong Provincial People's Government, Mr Zhang Liansan, giving a speech at the opening ceremony.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows (from left) the Director Shandong of the Hong Kong Trade Development Council, Mr Patrick Kuang; the Director of the Culture and Tourism Bureau of Qingdao, Mr Pan Feng; Vice Mayor of the Qingdao Municipal People's Government Ms Zhao Yan; the Director of the Hong Kong and Macao Affairs Office of Shandong Provincial People's Government, Mr Zhang Liansan; the Director of Information Services, Mrs Apollonia Liu; the Director of the Hong Kong Economic and Trade Office in Shanghai, Mrs Laura Aron; the Director of the Hong Kong and Macao Affairs Office of the Qingdao Municipal People's Government, Mr Song Rendeng; and the Director of the Shandong Liaison Unit of the Hong Kong Special Administrative Region Government, Mr Gary Wong, officiating at the opening ceremony.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows (from left) the Vice President of the Laoshan Sub-council of the China Council for the Promotion of International Trade, Mr Liu Wenfeng; the Director Shandong of the Hong Kong Trade Development Council, Mr Patrick Kuang; the Director of the Culture and Tourism Bureau of Qingdao, Mr Pan Feng; Vice Mayor of the Qingdao Municipal People's Government Ms Zhao Yan; the Director of the Hong Kong and Macao Affairs Office of Shandong Provincial People's Government, Mr Zhang Liansan; the Director of Information Services, Mrs Apollonia Liu; the Director of the Hong Kong Economic and Trade Office in Shanghai, Mrs Laura Aron; the Director of the Hong Kong and Macao Affairs Office of the Qingdao Municipal People's Government, Mr Song Rendeng; the Director of the Shandong Liaison Unit of the Hong Kong Special Administrative Region Government, Mr Gary Wong; and the Deputy General Manager of the Qingdao region of the Lion Mall, Mr Lucas Zhao with mascots for the 15th National Games at the opening ceremony.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows (from left) the Director of the Shandong Liaison Unit of the Hong Kong Special Administrative Region Government, Mr Gary Wong; the Director of the Hong Kong and Macao Affairs Office of Shandong Provincial People's Government, Mr Zhang Liansan; the Director of Information Services, Mrs Apollonia Liu; Vice Mayor of the Qingdao Municipal People's Government Ms Zhao Yan; and the Director of the Hong Kong Economic and Trade Office in Shanghai, Mrs Laura Aron, touring the exhibition.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows an art projection with the theme "Financial Bridgehead" at the exhibition.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows an art projection with the theme "I&T Brain Bank" at the exhibition.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows an art projection with the theme "Diversity and Greenery" at the exhibition.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows an art projection with the theme "Blossoming Creativity" at the exhibition.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows an installation with the theme "Buzzing Sports Action" at the exhibition.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows the installation with the theme of giant pandas and events capital at the exhibition.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows a photo corner featuring illustration works of Hong Kong artist Messy Desk (Jane Lee) at the exhibition.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows a naked-eye 3D display at the exhibition.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows a visitor participating in an interactive game with the theme "tourism is everywhere in Hong Kong".
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. An interactive game, "Snap a cool shot @Immersive Hong Kong", is taking place at the exhibition, with round-trip air tickets sponsored by Cathay Pacific as prizes. Photo shows visitors learning about the information regarding the game.
The "Immersive Hong Kong" roving exhibition, which showcases the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). The exhibition invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong. Photo shows visitors with mascots for the 15th National Games.