The "Immersive Hong Kong" roving exhibition, organised by the Information Services Department (ISD) of the Hong Kong Special Administrative Region (HKSAR) Government  to showcase the diversity and latest developments of Hong Kong through interactive art technology, opened in Qingdao today (July 18). 

     Co-organised by the Shandong Liaison Unit of the HKSAR Government, the exhibition, themed "Hong Kong - Where the World Looks Ahead", invites visitors from Qingdao and the entire Shandong Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong.

     The exhibition enables visitors to delve into different virtual scenes representing the city, with a creative twist. The five thematic zones, namely "Financial Bridgehead", "I&T Brain Bank", "Blossoming Creativity", "Diversity and Greenery" and "Buzzing Sports Action", feature multiple interactive art projections, light box installations and naked-eye 3D displays, representing the distinctive appeal of Hong Kong.

     Visitors may also enjoy Hong Kong's vibrant and colourful skyline, illustrated by Hong Kong artist Messy Desk (Jane Lee), at a photo corner in the venue. Promotional videos on Hong Kong and digital panels presenting information about the city, as well as insights from Mainland companies about their experiences in Hong Kong, are also on display, highlighting why the city is one of the most desirable places to visit, study, live, work and invest.

     Speaking at the opening ceremony today, the Director of Information Services, Mrs Apollonia Liu, said that this year marks the 10th anniversary of the Belt and Road Summit organised by the HKSAR, and that three node cities along the Belt and Road on the Mainland were specially selected to hold the exhibition. The first stop was successfully held in Shanghai last month, attracting more than 180 000 visitors, while Qingdao is the second stop, to be followed by Chengdu. 

     She said, "The eligible cities of the Individual Visit Scheme (IVS) expanded to Qingdao in March last year, enabling residents of Qingdao to explore Hong Kong in a more flexible and convenient manner. In addition to deepening exchanges and fostering cultural integration and people-to-people bonds between the two cities, IVS tourists also represent an important force in driving the business of tourism-related industries in Hong Kong."

     Mrs Liu added that, although Hong Kong and Qingdao are far apart geographically, the two cities are in fact within arm's reach. They are linked by multiple direct flights operating daily, with a flight time of just over three hours. This offers an excellent foundation for the two cities to further deepen tourism co-operation, promote resource sharing, and facilitate the two-way flow of visitors.

     Introducing the highlights of the exhibition, Mrs Liu said a "Buzzing Sports Action" thematic zone has been set up, serving as pre-event publicity for the 15th National Games to be cohosted by Hong Kong, Guangdong and Macao in November this year. The cultural and tourism appeal, as well as the latest developments of Hong Kong, is also shown in a comprehensive manner through naked-eye 3D displays and interactive games.

     Mrs Liu expressed hope that the exhibition would provide an opportunity for friends from Qingdao to experience Hong Kong's charm from different aspects, sparking their interest to learn more about Hong Kong and visit the city.

     To give Qingdao audiences a taste of Hong Kong's cultural offerings, a wind instrument performance by two young Hong Kong music talents - the Hong Kong Chinese Orchestra Suona Principal Ma Wai-him and pianist Aaron Leung - will be staged at the exhibition venue on July 19 and 20. 

     During the exhibition, an interactive game, "Snap a cool shot @Immersive Hong Kong", will offer attractive prizes sponsored by Cathay Pacific for two winners. The winner of the Grand Prize will receive a pair of round-trip business class air tickets from Qingdao to Hong Kong, while the runner-up will receive a pair of round-trip economy class air tickets on the same itinerary.

     The exhibition is being held at Lion Mall, a major shopping centre in Qingdao, until July 27. Admission is free.

     Qingdao is the seventh stop of the exhibition, following its successful staging in a total of six cities in Mainland China, the Association of Southeast Asian Nations, and the Middle East between July 2023 and June 2025.

     Supporting organisations of the exhibition include the Belt and Road Office of the Commerce and Economic Development Bureau, Hong Kong Talent Engage, Cathay Pacific, the Hong Kong Trade Development Council, the Hong Kong Tourism Board, and the Kai Tak Sports Park.

     More information on the exhibition is available on the dedicated page on the Brand Hong Kong website and the Hong Kong Economic and Trade Office in Shanghai website.

Ends/Friday, July 18, 2025
Issued at HKT 18:15

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