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Italian luxury designer outlet opens in Hong Kong
     Italian outlet developer, RDM Asia, officially opened the Florentia Village in Hong Kong today (May 25), offering a mix of upscale brands at attractive prices to discerning customers in the city.

     The 60 000-square-feet outlet in Kwai Hing features luxury brands including Prada, Salvatore Ferragamo, Versace, Kenzo and more. The Managing Director of Florentia Village and RDM Asia, Mr Maurizio Lupi, said that Hong Kong is a sophisticated market and Florentia Village sets itself apart with desirable brand mix, authentic products, attractive prices, a convenient location and quality service.

     Mr Lupi said, "Hong Kong customers are well known for their discerning taste and very much value authenticity, which is exactly what our brand is delivering. Hong Kong as a shoppers’ paradise and an international city also offers the convenience for us to connect with a range of global luxury brands to expand our brand portfolio and facilitates our leasing functions."

     Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "The opening of Florentia Village in Hong Kong not only strengthens the city’s status as a shoppers’ paradise but also adds a new shopping destination for both local customers as well as visitors from around the world. We wish Florentia Village every success in Hong Kong and beyond."

About RDM Asia

     Founded in Italy in 1998, RDM has been in the outlet development business for close to 20 years and developed five major centres in Italy in partnership with McArthurGlen. Among these is Serravalle, the largest outlet mall in Europe. Covering more than 150,000 sq m, these developments host more than 450 tenant retailers and attract upwards of 12 million visitors each year. RDM expanded to China in 2011, opening its first luxury outlet in Tianjin, and currently there are four locations following the opening of outlets in Shanghai, Guangzhou and Hong Kong. With Wuhan and Chengdu outlets in the pipeline, there will be six outlets in China in 2017. For more information, please visit www.florentiavillage.com/hk.

About Invest Hong Kong

     Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong’s vibrant economy. For more information, please visit www.investhk.gov.hk.     
Ends/Thursday, May 25, 2017
Issued at HKT 15:00
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