Swedish food and beverage distributor opens first retail outlet in Hong Kong (with photo)

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     Swedish food and beverage (F&B) distributor Pear & Carrot Limited announced today (December 14) that it has opened its first Moreganic Sweden outlet in Hong Kong offering a selection of organic F&B brands from Nordic countries.

     The Moreganic Sweden shop at Tsim Sha Tsui offers a wide range of organic products based on the KRAV standards, which are among Sweden's official sustainable food labelling standards, according to the Director of Sales of Pear & Carrot Limited, Mr Per Agren.

     He said, "Through various distribution channels, we have been supplying Swedish F&B brands in Hong Kong for some years. The city has fast-growing demand for healthy food, and this is partly why we decided to open our first retail outlet here to tap the opportunities."

     "Moreganic Sweden also aims to promote Nordic food culture in Hong Kong by introducing more KRAV-labelled brands to increase the choices for people who want healthy food."

     Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Hong Kong as an international city as well as a popular tourist destination in Asia offers a very good platform for overseas companies to raise their brand image and promote their products. I believe Moreganic Sweden will be able to leverage our city’s business advantages to expand in the region."

About Moreganic Sweden

     Moreganic Sweden promotes a green Swedish concept with a selection of products accredited for KRAV organic standards. KRAV issues Sweden's well-known sustainability label for foods which is based on principles of organic farming with especially rigorous requirements on animal care, health, social responsibility and climate impact. For more information, please visit www.moreganicsweden.com.

About Invest Hong Kong

     Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. For more information, please visit www.investhk.gov.hk.

For an event photo, please visit www.flickr.com/photos/investhk/albums/72157677815280725.

Ends/Wednesday, December 14, 2016
Issued at HKT 12:53

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Swedish food and beverage (F&B) distributor Pear & Carrot Limited announced today (December 14) that it has opened its first Moreganic Sweden outlet in Hong Kong, offering a selection of organic F&B brands from Nordic countries. Pictured is the Director of Sales of Pear & Carrot Limited, Mr Per Agren (right), and co-owner Ms Carol Agren (left).