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"Appreciate Hong Kong" Campaign website launched

     The Government today (December 1) announced the launch of a dedicated website for the "Appreciate Hong Kong" Campaign, a public participation campaign running from today till April 30, 2016.

     Apart from depicting the concepts of the Campaign, the website also features an event calendar for easy browsing by visitors.

     There is also a Highlight Events section of 10 programmes comprising Free Visits to Ocean Park for Low-income Families, the Hong Kong Disneyland Resort "We Did It" Award Scheme, the 50th Hong Kong Brands and Products Expo - Bringing Love to the Society, Enchanting Museums, Home Market Shopping Fun Fun Fun, Farmfest 2016, the Hong Kong Marathon Carnival 2016, Open Days of Disciplined Services Training Academy, the Food and Culture Festival, and the West Kowloon Cultural District Freespace Happening - Enhanced Version.

     The "Appreciate Hong Kong" Campaign is the third territory-wide public participation campaign of its kind to be held by the current-term Government, following the "Hong Kong: Our Home" Campaign held by the Government in 2013 and the "Bless Hong Kong" Campaign organised by the Commission on Poverty in 2014.

     The Campaign, by bringing together the efforts of the public, the Government, the business sector and academia, aims to showcase the strengths of Hong Kong and involve all to work together for Hong Kong.  

     Compared to the "Hong Kong: Our Home" Campaign and the "Bless Hong Kong" Campaign, the "Appreciate Hong Kong" Campaign bears a deeper meaning and aims to generate greater social cohesion.

     The Campaign's name carries four meanings. Apart from reflecting an appreciation of the city, it also relates to showing gratitude for Hong Kong, understanding Hong Kong and adding value to Hong Kong.

     The Campaign will help consolidate forces from every sector and instil positive energy in the public through various aspects. It will serve as a platform for co-operation among different sectors and encourage the joint efforts of government departments, the business sector, academia, local organisations, non-governmental organisations and other sectors in the community to organise and launch various activities and projects suitable to be incorporated into the programme schedule.

     Any programmes carrying the concepts of the "Appreciate Hong Kong" Campaign, irrespective of whether they are initiatives newly devised for the Campaign or already-planned activities that could be enriched to suit the Campaign, can be proposed for inclusion in the programme list.

Ends/Tuesday, December 1, 2015
Issued at HKT 18:35


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