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Canadian entrepreneur opens handcrafted dessert store in Hong Kong (with photo)

     Bakery and ice-cream start-up Munchies, founded by a Canadian entrepreneur, announced today (June 29) that it has opened its first handcrafted dessert store aimed at promoting do-it-yourself dessert culture in the city.  

     The new dessert store in Sheung Wan offers handmade donuts, cookies and ice-cream sandwiches to customers. Founder of Munchies Miss Michelle Wong said that her shop offers do-it-yourself ice-cream sandwiches that can be customised with donuts and cookies.

     Miss Wong said, "I think that the Hong Kong dessert market has very solid demand as customers here constantly look for new taste and gourmet experience. Our shop with the do-it-yourself concept can set itself apart from competitors."

     She added, "Hong Kong is one of the most densely populated places in the world. My dessert store is a place where people can come together to relax and enjoy our simple desserts."

     Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Munchies is another example showing the ease of doing business and the strong demand in the food and beverage industry that have attracted many entrepreneurs from around the world to set up their businesses in Hong Kong. Hong Kong is the city where passionate entrepreneurs like Miss Wong can make their dreams come true. I wish Munchies every success in its journey."

About Munchies

     Set up in June 2015, Munchies specialises in handmade donuts, cookies and ice-cream sandwiches. Apart from serving handcrafted desserts to Hong Kong people, it is also committed to eco-friendly operations practices such as green waste management and recycling. For more information, please visit

About Invest Hong Kong

     Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of December 2014, InvestHK had completed over 3,440 investment projects creating more than 37,500 new jobs in the first year of operation or expansion and over HK$91 billion of investment. For more information, please visit

     For event photos, please visit:

Ends/Monday, June 29, 2015
Issued at HKT 17:15


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