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"Branding to Win" Seminar: The Road to Successful Branding in Mainland Market

     The Trade and Industry Department, the Hong Kong Brand Development Council (BDC), the Chinese Manufacturers' Association of Hong Kong and the Hong Kong Trade Development Council will jointly hold the "Branding to Win" Seminar: The Road to Successful Branding in Mainland Market, on July 11 (Wednesday). To help Hong Kong enterprises embrace the challenges and opportunities through developing brands and domestic sales on the Mainland, experts and brand representatives will analyse the key elements of success from various angles, including branding strategies, protection of intellectual property rights, distribution channels and operation management.

     Guest speakers at the seminar include Brand Building Consultant of Success China Consultant Co, Mr Vincent Ngan; Managing Partner of Robin Bridge & John Liu, Mr Anthony Tong; Promotion Director of Kingworld Medicines Group Ltd, Mr Yang Yong-tao; and Managing Director of Home of Swallows, Mr Frank Pak.

     The seminar, conducted in Cantonese and Putonghua, will be held from 2.30pm to 5pm in rooms S426 and S427 at the Hong Kong Convention and Exhibition Centre, Wan Chai. Admission is free and seats will be allocated on a first-come, first-served basis.

     Registration forms can be downloaded from the BDC website ( Interested parties may fax completed forms to the BDC (fax: 3421 1092/2815 4836) for registration.

     For enquiries, please call 2542 8635.

Ends/Wednesday, June 27, 2012
Issued at HKT 11:01


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