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Saga Prefectural Government Hong Kong office up and running (with photos)

     As part of an initiative to promote links with Hong Kong and the Pearl River Delta (PRD), Japan's Saga Prefectural Government (Saga Prefectural Regional Industry Support Center) announced yesterday (January 10) that its Hong Kong representative office is open for business.

     The primary objective of the Saga office is to promote sales and exports of the prefecture's special products. It will also act to increase trade links between the small-to-medium-sized (SME) businesses of Saga Prefecture and those in Hong Kong and the region, and promote outbound travel to Saga Prefecture by Hong Kong and Guangdong Province residents.

     Speaking at the office's opening ceremony, Saga Prefectural Governor Mr Yasushi Furukawa, said Hong Kong was chosen as the location of Saga's representative office because of its "high income level, free port status, excellent networks and close proximity to the Mainland China market."

     He added that the office will play a strategic role in helping Saga's growing industries expand their overseas markets, in particular to promote Saga beef among consumers in Hong Kong and the PRD. Saga beef is acclaimed for its flavour, tenderness, and fatty, well-marbled texture. The prefecture exported 22 tonnes of Saga beef to Hong Kong last year.

     The Hong Kong office's Chief Director Mr Hiroyuki Tateishi said that the office will also seize opportunities to take part in sales promotion events held by government and the private sector and work to raise awareness of Saga in the local media.

      According to the most up-to-date figures, Hong Kong was the 10th largest export market for Saga in 2009, following Malaysia, the Philippines and Denmark. Seven catering and porcelain companies from Saga have already established a business presence in Hong Kong.

     Director-General of Investment Promotion, Mr Simon Galpin, said Saga's new office reinforced Hong Kong's role as the key business hub in Asia.
     "The rule of law and free flow of information, combined with our unmatched location and excellent financial, telecommunications and transportation infrastructure, mean that Hong Kong remains the premier location for both public and private sector organisations to establish and expand their operations in Asia," he said.

About Saga Prefectural Government

     The prefecture in the southwest of Japan has a population of 849,980 and GDP of 2.9 trillion yen. Agriculture, forestry, and coastal fisheries have prospered. Apart from Saga beef, other regional agricultural specialties include onions and strawberries. The prefecture is also Japan's largest producer of Mochigome (sticky rice) and greenhouse mandarin oranges. For more information, please visit or

About Invest Hong Kong

     Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As it celebrates its 11th year of operation, Invest Hong Kong has completed over 2,400 investment projects creating more than 28,000 new jobs in the first year of operation or expansion and HK$60 billion of investment. For more information, please visit

Ends/Wednesday, January 11, 2012
Issued at HKT 14:51


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