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Taiwanese bakery brand comes to Hong Kong (with photo)
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     Taiwanese Bonjour Bakery & Café announced today (October 9) that the company has opened its first shop outside Taiwan in Hong Kong. Bonjour Bakery & Café hopes to take advantage of the city's international status to take the brand and its unique bakery skills globally.

     Founded 16 years ago, Bonjour Bakery & Café has nine outlets in Taiwan selling bread using the latest European and Japanese baking methods and concepts. Founder Mr Michael Hsu said that that Hong Kong store will offer new selections of bread and cakes appealing to Hong Kong customers' tastes, plus online and group purchase services.

     Mr Hsu said, "Hong Kong is a culinary capital in Asia and a metropolis in the world. We make bread and cakes with passion, and we hope our Hong Kong presence will take our brand to the global stage so that more people can enjoy our bread and cakes."

     He added, "Hong Kong's proximity to the Mainland makes it a convenient gateway for access to the Mainland market. The city's convenient transport system and sophisticated logistics infrastructure further appeals to us. Our Hong Kong store will be the base for overseeing our Mainland development, responsible for production, sales, marketing and retail operations."

     Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Apart from local customers, Hong Kong has a large number of visitors who come  here to look for quality culinary experience. This makes our city a perfect foothold for overseas companies like Bonjour Bakery & Café, which  wants to launch its brand globally and raise its brand profile."

About Bonjour Bakery & Café

     Established in 1999, Bonjour Bakery & Café deploys and blends the bakery techniques of Japan and France to produce different types of bread and cakes, including their signature products Cannelé, Kouign Amann and Panettone. For more information, please visit: www.e-bonjour.com.tw.

About Invest Hong Kong

    Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at June 2015, InvestHK had assisted over 3,700 companies which have created more than 40,200 new jobs in the first year of operation or expansion and over $99 billion of investment. For more information, please visit www.investhk.gov.hk.

     For the event photo, please visit: www.flickr.com/photos/investhk/albums/72157659614485191.

Ends/Friday, October 9, 2015
Issued at HKT 14:32

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