Traditional Chinese Simplified Chinese Email this article news.gov.hk
Taiwanese agricultural product brand chooses Hong Kong as first step in worldwide expansion (with photo)
**********************************************************

     Green in Hand Co Ltd, an innovative farm products company from Taiwan, announced today (October 9) the opening of a shop in Hong Kong as its first base outside Taiwan. The company hopes to tap into the city's creative and business-friendly environment to raise the brand's international image in the first step of its globalisation.

     Founded in 2006, Green in Hand Co Ltd, uses modern and stylish packaging to refresh and reinvigorate Taiwanese agri-products like rice, tea leaves and honey. Green in Hand Founder, Ms Cheng Yun-yi, hopes the Hong Kong shop can introduce the brand to international customers.

     Ms Cheng said, "Hong Kong is a culinary capital in Asia and serves as the perfect window for us to showcase Taiwan's modern agri-products. The city's unique geographic location and its business-friendly environment add further appeal as a platform for us to connect with the world."

     She added, "Hong Kong people are creative and love new ideas. They are also keen on preserving heritage and culture. This complements our branding philosophy, as we also care about keeping the history of traditional Taiwanese agri-products while using an innovative marketing strategy to promote our products. Our brand won four awards in the 'Design for Asia Awards' organised by Create Hong Kong and Hong Kong Design Centre, a recognition that underlies our choice of Hong Kong."

     The Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "Hong Kong is a city of life where East meets West. It is a magnet for companies from around the globe. The city's international business environment and its status as a creative hub offer a very good platform for overseas companies to raise their brand image, develop marketing channels and expand globally."

About Green in Hand Co Ltd

     The Green in Hand brand is developed by Green in Hand Co Ltd, using a pun meaning "encouragement and applause" in its Chinese wording. The brand celebrates Taiwanese traditional agri-products, and also aims to enter the gift market with a series of innovatively packaged presents for weddings, one-month-old babies, friendship, guests and clients, and more. For more information, please visit: www.greeninhand.com .

About Invest Hong Kong

     Invest Hong Kong (Invest HK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at June 2015, InvestHK had assisted over 3 700 companies which have created more than 40 200 new jobs in the first year of operation or expansion and over $99 billion of investment. For more information, please visit www.investhk.gov.hk .

     For the event photo, please visit: www.flickr.com/photos/investhk/albums/72157659191644399 .

Ends/Friday, October 9, 2015
Issued at HKT 12:08

NNNN

Photo
Print this page