**********************************************************
Founded by three French entrepreneurs, La Station today (June 17) opened its flagship shop in Hong Kong, the first of a series of concept stores aimed at bringing a genuine European coffee experience to Asian customers.
The new shop at Queen's Road East in Wan Chai offers high-quality coffee and fresh hand-made food, some of which is provided by Paul Lafayet. Co-Founder of La Station Mr Merwann Younes said that the shop interior decorated as a European train station is a vivid statement of the brand, and is like a train station where customers can commence a journey of new coffee experiences.
Mr Younes said, "Hong Kong people and the millions of visitors coming to this city have very high demand for quality coffee. With our link to Paul Lafayet, which is a family-owned business, I have ready experience in Hong Kong's food and beverages industry. I see that the local coffee market still has a gap to fill in terms of quality and branding, so we set up La Station to add variety for customers."
He added, "At La Station, it is all about the total coffee experience customers can get from our shop design and overall atmosphere, the background music and the unique coffee quality. I believe that Hong Kong offers us the right client base and a good leverage for us to expand to other parts of Asia."
Associate Director-General of Investment Promotion Dr Jimmy Chiang said, "I'm glad to see that Mr Younes is starting his own shop after the success of Paul Lafayet in Hong Kong. Despite strong competition in the industry, the stories of Paul Lafayet and La Station show that Hong Kong remains an attractive market for foreign investors."
About La Station
Founded by three French entrepreneurs, La Station offers high-quality coffee and fresh, hand-made seasonal food. From an espresso and a croissant to a macaroon and a cappuccino, it believes that there is always a good time and a good place for coffee. For more information, please visit www.facebook.com/LaStationCoffee .
About Invest Hong Kong
Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of December 2014, InvestHK had completed over 3 440 investment projects creating more than 37 500 new jobs in the first year of operation or expansion and over HK$91 billion of investment. For more information, please visit www.investhk.gov.hk .
For an event photo, please visit www.flickr.com/photos/investhk/sets/72157654258513018.
Ends/Wednesday, June 17, 2015
Issued at HKT 12:18
NNNN
