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Singapore health products chain store establishes foothold in Hong Kong (with photos)
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     Bird's nest and wild honey specialist from Singapore, Yummi House, announced today (March 3) that it has opened its flagship store in Hong Kong. The store is the regional headquarters and will help the company to expand its business in the eastern Asia-Pacific region.

     Yummi House offers handpicked bird's nest and unprocessed wild honey. The company aims to lift people's quality of life by providing natural and healthy products, according to the Director of Yummi House, Mr Wilson Er.

     Mr Er said, "Hong Kong is a world-class city with a huge number of international and Mainland visitors. It is the ideal platform for us to reach global markets and build a trusted international brand, by focusing our retail, wholesale and franchise business in the city. We plan to set up 10 retail chain stores in Hong Kong within five years."

     He added, "We are not only selling our natural health products in Hong Kong but also providing in-depth information about our products to local and international customers, ranging from production processes to product classifications, the benefits of the products and ways of enjoying them. We hope to cultivate a good understanding of health products globally through Hong Kong."

     Associate Director-General of Investment Promotion Mr Andrew Davis welcomed the opening of Yummi House in Hong Kong and said, "Hong Kong people are health conscious, so they demand high quality health products. In addition, we have a large quantity and high quality of shoppers in the city. It's the ideal place for an overseas retail chain to promote awareness of its brand."

About Yummi House

     Based in Singapore, Yummi House was founded in 2007 and specialises in handpicked bird's nest and unprocessed wild honey. It is well recognised in both Singapore and Malaysia. The award-winning chain store received the Singapore Prestige Brand Award in 2010 and has seven and 10 retail chain stores in Singapore and Malaysia respectively. For more information, please visit: www.yummihouse.com.hk.

About Invest Hong Kong

     Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of December 2014, InvestHK had completed over 3,440 investment projects creating more than 37,500 new jobs in the first year of operation or expansion and over HK$91 billion of investment. For more information, please visit www.investhk.gov.hk.

     For event photos, please visit: www.flickr.com/photos/investhk/sets/72157650727908678/.

Ends/Tuesday, March 3, 2015
Issued at HKT 12:12

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