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Dandan brings hip Sichuan cuisine to Hong Kong (with photos)
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     The Sichuan restaurant, "Dandan Soul Food from Sichuan" (Dandan), announced today (September 17) that its first outlet has opened in Sheung Wan, adding a new and contemporary choice for Sichuan food in the city.

     Branded as a "hip" Sichuan restaurant, Dandan is located in the heart of Sheung Wan and provides not only authentic dan dan noodles, but also Sichuan-style tofu and homemade dumplings. Founder Jerome Plassat says that he wants to bring innovative Sichuan cuisine to Hong Kong both in terms of food variety and interior.

     He said, "Sichuan food is not just about spice. It can also be cool and healthy. Hong Kong is a place where East meets West and people are open to new ideas. We want to leverage this mindset to promote our new Sichuan food concept.

     "My wife is from Sichuan. She and I had previously lived in Shanghai for five years but we chose Hong Kong as the place to start our business because the city's food industry is dynamic and it is very easy to set up here. Most importantly, we haven't found a similar 'hip' Sichuan food concept in the local market."

     The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed the opening of Dandan in Hong Kong. He said, "Hong Kong has a large number of visitors from the Mainland and around the world. It provides excellent brand exposure and the best testing ground to try out a new business idea. We wish Dandan every success in the city."

About Dandan Soul Food from Sichuan

     The newly opened Dandan provides authentic and quality Sichuan dishes for its customers. Apart from authentic dan dan noodles, its signature dishes are tender beef stew noodles and dumplings. With a funky logo and modern decoration, it hopes to provide its customers with a new Sichuan food experience. For more information, please visit www.dandanhk.com.

About InvestHK

     Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of June 2014, InvestHK had completed over 3 300 investment projects creating more than 36 400 new jobs in the first year of operation or expansion and over HK$88 billion of investment. For more information, please visit www.investhk.gov.hk.

     For event photos, please visit: https://www.flickr.com/photos/investhk/sets/72157647249718250/.

Ends/Wednesday, September 17, 2014
Issued at HKT 11:00

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