Hong Kong's common Wi-Fi brand unveiled (with photo)

Hong Kong's common Wi-Fi brand unveiled (with photo)
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     A common brand identity to promote Wi-Fi services that are provided either completely free of charge or free for a limited period of time by the public and private sectors in Hong Kong was unveiled today (April 20).

     The Office of the Government Chief Information Officer (OGCIO) had commissioned the Hong Kong Wireless Technology Industry Association to engage Hong Kong citizens in choosing a common Wi-Fi brand through online voting.  Over 10 000 votes were cast during the voting period from March 24 to April 6.  The selected design had obtained the highest number of votes.

     The Financial Secretary, Mr John C Tsang, unveiled the winning brand identity at the closing ceremony of International IT Fest 2014 today.

     The Wi-Fi brand, with the name "Wi-Fi.HK" and a unique brand identity, is set to make it easier for the public and visitors to identify free Wi-Fi hotspots in the territory, and enhance Hong Kong's position as a highly-connected city.

     The "Wi-Fi.HK" brand has been well supported by the industry. To date, participating organisations include Hong Kong Telecommunications (HKT) Limited, Hutchison Global Communications Limited, Hong Kong Broadband Network Limited, Y5Zone Limited, Hong Kong Cyberport Management Company Limited and Hong Kong Science and Technology Parks Corporation.   More than 3 500 hotspots are placed under the "Wi-Fi.HK" brand, including Wi-Fi services that are provided free of charge or free for a limited period of time by the public and private sectors as well as Wi-Fi hotspots under the Government Wi-Fi Programme.

     For the design and details of the common Wi-Fi brand, please visit OGCIO website at www.ogcio.gov.hk/en/community/common_wifi_branding .

     The OGCIO will continue to invite related organisations to join the "Wi-Fi.HK" family and increase the number of Wi-Fi hotspots under the brand.  A thematic website and mobile app will be launched in mid-2014 to facilitate the public and visitors in locating "Wi-Fi.HK" hotspots.

Ends/Sunday, April 20, 2014
Issued at HKT 15:56

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