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French skincare company, Caudalie, opened its first boutique in Hong Kong today (November 7), as part of its strategic expansion plan in the region.
The two-storey boutique on Gough Street in Central offers Caudalie's unique products and selected treatments from Vinothérapie® Spas, which claim as using grapes and grapevines as well as their beneficial antioxidant on skin. Apart from the street level retail shop, the company also set up its regional office in Hong Kong, to oversee the marketing activities of the brand in the region and act as an interface with the Paris headquarters.
The Regional Director (Asia Pacific) of Caudalie Hong Kong Ltd, Ms Cecile Ossola, said that Hong Kong was chosen as the company's third regional office in the world after Paris and New York because of the city's strategic location in Asia and the ease of hiring cosmetic professionals.
She said, "We have very exciting projects for Asia, so choosing the right anchor point is an important first step. Our main challenge is to increase our brand awareness, reach new customers and promote the benefits of our products. We have a very creative communication team working closely with journalists and bloggers. Hong Kong offers an excellent platform for us to start with all these initiatives in Asia." She added that a series of anti-ageing products will soon be introduced to Hong Kong to cope with the huge demand for cutting edge beauty products.
The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed Caudalie and said, "Beauty and skincare products take up a large share of Hong Kong's retail industry. Although there are new brands joining the market almost every day, customers' demand for quality skincare and cosmetics remains sufficient enough to accept overseas brands such as Caudalie. I believe that the market will continue to thrive and attract newcomers."
About Caudalie
Established in 1995, Caudalie is an independent and family-run company created by Mathilde and Bertrand Thomas. It is acclaimed as the pioneer and leader in skincare derived from grapes and grapevines. At the moment, Caudalie products are available in more than 25 countries with regional offices in Hong Kong, Paris and New York. For more information, please visit www.caudalie.com.
About Invest Hong Kong
Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at September 2, 2013, InvestHK had completed 3 000 investment projects creating 33 950 new jobs in the first year of operation or expansion and over HK$78.6 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit www.flickr.com/photos/investhk/sets/72157637404848623/.
Ends/Thursday, November 7, 2013
Issued at HKT 17:55
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