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Taiwanese PopSmile popcorn pops up in Hong Kong (with photo)
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     KZ Foods Ltd from Taiwan, announced today (September 12) the opening of its first overseas sales office and warehouse in Hong Kong, expanding its popcorn-on-delivery business globally via the city.

     The Hong Kong arm, PopSmile Limited, is the company's regional office, which oversees operations and brand building in Hong Kong and Mainland China. According to the marketing manager of PopSmile Limited, Mr Louis Chung, the company sees great potential in Hong Kong given the brand's popularity among local people.

     "Hong Kong is one of our key overseas markets - we receive most of our orders from the city. By opening our new office and warehouse in Tsuen Wan, we can provide timely delivery of PopSmile popcorn to our Hong Kong customers," Mr Chung said.

     He added, "As an international city, Hong Kong offers the ideal global platform for us to promote our brand to the rest of the world. It also has a strategic location in Asia and is a gateway to Mainland China. If we succeed in Hong Kong, we will expand our business to the Mainland in the near future."

     The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed PopSmile's arrival in Hong Kong and said, "Hong Kong is not only renowned as an offline shopping destination but online shopping in the city continues to grow significantly.  I wish PopSmile's online popcorn business every success and look forward to its expansion to the Mainland from our city."  

About KZ Foods Ltd

     Established in 2006, KZ Foods Ltd is dedicated to producing gourmet popcorn and selling it through online group buying. It has developed over 50 flavours of popcorn, with sales volume topping eight million buckets a year. PopSmile Limited is the Hong Kong branch of the company and its first step to expand globally. For more information, please visit: www.popsmile.com.hk/ .

About InvestHK

     Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas, Mainland and Taiwan businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at September 4, 2013, InvestHK has completed 3 000 investment projects creating more than 33 950 new jobs in the first year of operation or expansion and over HK$78.6 billion of investment. For more information, please visit www.investhk.gov.hk .

     For event photos, please visit: www.flickr.com/photos/investhk/sets/72157635483598301/.

Ends/Thursday, September 12, 2013
Issued at HKT 14:09

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