************************************************************
French homemade cuisine operator Les Fils à Maman opened its first restaurant in Hong Kong today (November 20), in the company's initial expansion plan for Asia.
Located on hip Hollywood Road in Central, Les Fils à Maman's interiors and decor boast images of childhood heroes, including Astro Boy, Asterix and Obelix, in an environment redolent of childhood memories. The restaurant also serves food based on recipes from the four owners' mothers revisited by their French Chef Jean-François Ruquet.
Director of Les Fils à Maman, Mr Stéphane Bigand, said, "Hong Kong is such a dynamic city and local diners are always looking for new concepts and good products which suit their passion for food. That's why we chose Hong Kong to set up our first restaurant in Asia and from which to explore other opportunities in the region.
"Hong Kong people love homemade French cuisine and we can see a trend towards French cuisine in the city. With the deep pool of culinary talent in Hong Kong, we will train more local staff to help us run the first restaurant and then get ready for future expansion," he added.
Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed Les Fils à Maman's opening in Hong Kong and said, "Locals and the large number of tourists coming to Hong Kong every year love good food, and French food is a strong attraction. With its diverse clientele, Hong Kong is the best place for restaurateurs to raise their brand awareness in Asia."
About Les Fils à Maman
Founded by four friends, Les Fils à Maman sets out to provide homemade French cooking in a nostalgia-themed environment. The restaurant is both a tribute to the friends' childhoods, through its atmosphere and decor, and also to their mothers, through the establishment of the menus and the commitment to top quality ingredients and meals. For more information, please visit www.lesfilsamaman.hk.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at June 2012, Invest Hong Kong had completed over 2,600 investment projects, creating more than 30,000 new jobs in the first year of operation or expansion and HK$67 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit: www.flickr.com/photos/investhk/sets/72157632047896520/.
Ends/Tuesday, November 20, 2012
Issued at HKT 14:00
NNNN
