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TID to participate in World SME Expo
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     The Trade and Industry Department (TID) will participate in the World SME Expo to be held at Hall 1 of the Hong Kong Convention and Exhibition Centre from tomorrow to Saturday (December 1 to 3).

     This annual expo, organised by the Hong Kong Trade Development Council (HKTDC), provides a platform for service providers to promote their services and business solutions to Hong Kong's small and medium enterprises (SMEs), and help SMEs explore international market opportunities.

     As one of the supporting organisations and major exhibitors, the TID will showcase the department's work and support services to SMEs, including the Support and Consultation Centre for SMEs (SUCCESS); the SME Funding Schemes; the Hong Kong Awards for Industries; the Working Group on Industrial, Commercial and Professional Sectors under the Basic Law Promotion Steering Committee; brand development and promotion; the Mainland and Hong Kong Closer Economic Partnership Arrangement; and free trade agreements. In addition, business professionals and expert consultants will be invited to provide free on-site one-on-one business advisory services to visiting SMEs on questions concerning business start-up, marketing, legal and accounting matters.

     During the expo, representatives of the TID will also speak on the support services for SMEs at three seminars. Details are as follows:

Date and    Seminar            Presentation  Venue
Time        Topic              by the TID
_______     _______            ___________   _____

December 1  Business Outlook   SME Export    Seminar
(Thursday)  and Opportunities  Marketing     Room C
11am-       in the             Fund
12.15pm     Middle East

December 2  Start a Business:  SUCCESS's     SME
(Friday)    How to Become      Services for  Forum
10.30am-    an Entrepreneur    Business
11.15am                        Start-up

December 3  Industry Upgrade   SME Loan      Seminar
(Saturday)  and Transformation Guarantee     Room D
2pm-        in Mainland        Scheme
3.15pm      China

     A high-level conference entitled "A Breakthrough in Brand Awareness Strategies for the Mainland Domestic Market", to be held tomorrow (December 1), is one of the highlights in this year's expo. At the conference, Hong Kong entrepreneurs with rich experience in domestic sales and online marketing experts will share with SMEs their successful experience in brand building in order to tap into the Mainland market, as well as strategies to make effective use of online platforms for marketing. The conference, jointly organised by the TID and the HKTDC, will be held from 2.15pm to 5.30pm in Seminar Room E. Admission is free.

     For further details on the expo, please visit the World SME Expo website (worldsmeexpo.hktdc.com).

Ends/Wednesday, November 30, 2011
Issued at HKT 12:05

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