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Firma Medical Aesthetics eyes Hong Kong medical market potential
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     Firma Medical Aesthetics Group (Firma), a Singapore-based medical aesthetics company, today (July 4) announced the opening of its first clinic in Hong Kong. The clinic occupies 5,200 square feet on one floor of 6 Duddell Street in Central.

     Firma offers its customers the latest medical technology and aesthetic treatments in a comfortable, professional and private environment. The company provides a comprehensive range of medical beauty services including body shaping and toning, breast lifting, skin anti-ageing and hair restoration programmes.

     Director of Firma, Mr Timothy Yeo, said "We chose Hong Kong to set up our first outlet outside Singapore because Hong Kong is recognised as a hub of medical beauty services in Asia. We see the potential in the increasing acceptance of Hong Kong people and visitors towards new medical aesthetic technologies.

     "We are confident in the Hong Kong market and as such, decided to start our flagship operation here,กจ Mr Yeo added.

     Associate Director-General of Investment Promotion, Mr Andrew Davis, said "The significant investment amount that Firma has placed in its first Hong Kong outlet signifies a strong vote of confidence in the business environment of Hong Kong as well as its potential in the medical aesthetics industry.กจ

     Mr Davis added "We wish the company every success in its business in our city, and look forward to providing Firma with further assistance when needed.กจ

     Starting a business in Hong Kong, for companies large and small, has been further facilitated with the launch of the Government's electronic incorporation service in March 2011. The time required for company incorporation and business registration has now been significantly reduced from four to one working day.

About Firma
Firma is a Singapore-based medical aesthetics company. The company set up its business presence in Hong Kong in May 2011. Firma offers its customers the latest technology and medical aesthetics treatments in an atmosphere of spa-like comfort, professionalism and privacy. For more information, please visit www.firma.hk .

About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. Over the last 11 years since its establishment, Invest Hong Kong has completed over 2,300 investment projects creating over 28,000 new jobs in the first year of operation or expansion and HK$60 billion of investment. For more information, please visit www.investhk.gov.hk .

Ends/Monday, July 4, 2011
Issued at HKT 15:13

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