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British men's grooming and care business, GENTLEMEN'S TONIC, today (June 27) announced the launch of its business in Hong Kong. This is the company's first outlet in Asia and is located in The Landmark building's lower ground floor in Central.
Established in London in 2004, GENTLEMEN'S TONIC offers barbershop, grooming and lifestyle treatments along with its own range of products exclusively for men. The company now has four branches in London, namely in Mayfair, Selfridges department store, Gieves & Hawkes, and Park Lane and aims to open more branches worldwide this year and next.
Founder of GENTLEMEN'S TONIC, Mr Olivier Bonnefoy, said, "We chose to set up an outlet in Hong Kong because we recognised a gap in the market and have good partners to work with in the city. Hong Kong people are hard-working but whilst there are plenty of upscale spas for women to relax and unwind in there is little in the market that is exclusively for men. Hong Kong gentlemen are long overdue a destination where they can comfortably and confidently fulfill their grooming and lifestyle needs."
Mr Bonnefoy added, "Hong Kong is an ideal market for our expansion into Asia and our services are the perfect antidote to the rigours and stresses of the outside world. Also, we plan to make use of Hong Kong's strategic location as a gateway to China, for our future expansion in Mainland China."
Associate Director-General of Investment Promotion, Mr Andrew Davis, said, "The presence of GENTLEMEN'S TONIC in our city not only enriches the portfolio of our men's grooming and care but also offers men with services that are tailor-made for them. We wish the company every success in its future business in Hong Kong."
Starting a business in Hong Kong, for companies large and small, has been further facilitated with the launch of the Government's electronic incorporation service in March 2011. The time required for company incorporation and business registration has now been significantly reduced from four to one working day.
About GENTLEMEN'S TONIC
GENTLEMEN'S TONIC was launched in London in 2004, and now has four establishments in London, namely Mayfair, Selfridges, Gieves & Hawkes and Park Lane, with further sites opening worldwide in 2011-2012. The company offers barbershop, grooming and lifestyle treatments along with its own range of products. For more information, please visit www.gentlemenstonic.com.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As it celebrates its 10th anniversary, Invest Hong Kong has completed over 2 100 investment projects creating over 26 000 new jobs in the first year of operation or expansion and HK$57 billion of investment. For more information, please visit www.investhk.gov.hk.
Ends/Monday, June 27, 2011
Issued at HKT 15:01
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