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Christian Dior today (January 28) announced the opening of its newly renovated three-storey Asian flagship store in Hong Kong after eight months of expansion and renovation. The outlet is located at One Peking Road, Tsim Sha Tsui, Kowloon, and was designed by renowned American architect, Mr Peter Marion.
Founded by French designer Mr Christian Dior in 1947, the luxury brand is a prominent and world-renowned fashion brand.
Regional Managing Director of Christian Dior Asia Pacific, Mr Diego Menarin, is excited about the reopening of the boutique and delighted to see its expansion in Hong Kong. Christian Dior's Hong Kong office has always served as the regional office for Asia Pacific, and oversees its business operations including marketing and promotion, business planning, merchandising and retail operations in more than 10 markets, namely Hong Kong, Macao, Mainland China, Korea, Singapore, Thailand, Malaysia, Indonesia, Australia, New Zealand, Guam and Saipan.
Christian Dior has also expanded and enhanced its Hong Kong retail outlet, which will create additional jobs in the city.
Director-General of Investment Promotion at Invest Hong Kong, Mr Simon Galpin, said, "We are delighted to have Christian Dior set up its Asian flagship store in our city. In view of Christian Dior's positive investment in the expansion of its retail presence, the increased job opportunities and the exposure in Hong Kong, the brand's new store will help cement Hong Kong's position as the undisputed luxury retail capital in Asia."
Mr Galpin said that Hong Kong remains an attractive destination for retailers to establish their operations, to reach both locals and visitors. According to the Hong Kong Tourism Board, provisional total visitor arrivals in 2010 exceeded 36 million, including some 22 million visitors from Mainland China. Mainland visitors continue to flock to Hong Kong for its choice of luxury brands, the price (no VAT or sales tax) and the wide range of items.
"These visitors provide prominent luxury brands, like Christian Dior, with huge opportunities for growing their business. We congratulate the brand on the grand opening of its Asian flagship store in Hong Kong today and wish the company every success in its business in our city and the region," Mr Galpin added.
About Christian Dior
Founded by French designer Mr Christian Dior in 1947, Christian Dior is one of the world's most prominent luxury brands. The business was one of the first to exploit the cachet of being a haute couture house by diversifying into ready-to-wear fashion and perfumes and entering new geographic markets. For more information, please visit www.dior.com.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As it celebrates its 10th anniversary, Invest Hong Kong has completed over 2,100 investment projects creating over 26,000 new jobs in the first year of operation or expansion and HK$57 billion of investment. For more information, please visit www.investhk.gov.hk.
Ends/Friday, January 28, 2011
Issued at HKT 16:05
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