***********************************************************
BreadTalk Concept Hong Kong Limited, today (October 4) announced the grand opening of its catering branch at the Silvercord, Tsim Sha Tsui.
BreadTalk's new branch at Silvercord includes two of its businesses: BreadTalk, which sells a wide range of bread, cakes, buns and pastries; and Toast Box, which serves Nanyang traditional coffee and toast among other more modern fare.
Managing Director of BreadTalk Concept Hong Kong Limited, Mr Jenson Ong, said, "Our Group operates several catering brands including Food Republic in Hong Kong. The success of our food courts, namely Food Republic Cityplaza, Food Republic Citygate, Food Republic Silvercord and Food Republic Olympian City, further strengthened our confidence in Hong Kong's food and beverage industry. The success is also a positive sign for our continued investment in the city."
Associate Director-General of Investment Promotion at InvestHK, Mr Simon Galpin, welcomed the company's expansion here. He said, "Hong Kong is renowned as Asia's culinary capital. Over 10,000 food outlets operate here, providing a wide variety of quality cuisines. Total restaurant receipts amounted to over HK$38.6 billion for the first half of 2008. The rapid expansion of BreadTalk's business in our city signifies Hong Kong's role as the world's leading dining city."
"Located at the heart of Asia where East meets West, Hong Kong is an ideal location for food brands to be exposed to an international mix of visitors and a large number of local food lovers with high spending power. I congratulate BreadTalk and look forward to helping the company open more branches here in the future." Mr Galpin said.
Mr Ong added, "We believe that diners in Hong Kong and around the world welcome new culinary initiatives. The design of BreadTalk's "see-through" kitchens, allowing the public to view the production process, was well received by the consumers and boosted BreadTalk's business revenue in Hong Kong. My team will work hard to come up with more new ideas to meet the rising demand from the cityˇ¦s food lovers."
BreadTalk Concept Hong Kong Limited is wholly owned by Megabite Hong Kong Limited ˇV a subsidiary of BreadTalk Group Limited, which is a listed bakery based in Singapore and was founded in 2000. The Group also has operations in Singapore, Indonesia, Mainland China, the Philippines, Malaysia, Taiwan, Thailand, United Arab Emirates and India. For more information, please visit www.breadtalk.com.
InvestHK is the award-winning department of the Hong Kong Special Administrative Region Government responsible for attracting and facilitating inward investment into the city, by providing free services and support to help overseas and Mainland companies establish or expand their business presence in Hong Kong. For more information, please visit www.InvestHK.gov.hk.
Ends/Saturday, October 4, 2008
Issued at HKT 16:31
NNNN
