Cathay Pacific unveils 'Asia's world city' aircraft

The Brand Hong Kong programme will be taking to the skies following the unveiling today (July 4) of Cathay Pacific's 'Asia's world city' aircraft.

"The distinctive new livery - inside, as well as out - will definitely take the Brand Hong Kong programme to new heights and to key markets around the globe," the Financial Secretary, Mr Antony Leung said at the unveiling ceremony.

"From now on, people all over the world will instantly recognise that Cathay Pacific and the Brand Hong Kong dragon are part and parcel of Hong Kong, Asia's world city."

Mr Leung paid tribute to the airline for its long history of supporting community projects and promoting Hong Kong as a tourist and business destination.

"Cathay's very generous undertaking to co-brand a CX 'jumbo' jet is an excellent example of how the corporate sector can support the Brand Hong Kong programme," he said.

"The new paintwork embodies the flair, innovation and imagination that Hong Kong is recognised for.

"And, I would like to stress that the Brand does not belong to the government - it belongs to everyone in Hong Kong.

"The free-flowing lines of our dragon embody the free spirit of Hong Kong people and the core values that underpin our success as a society and economy - progressiveness, freedom, stability, opportunity and high quality."

Mr Leung said other companies in Hong Kong had also helped to raise the local profile of the Brand. "We encourage further participation and support from all sectors of the community - not just in the private sector, but in many other areas such as the arts, tourism, sports, culture, education and voluntary organisations.

"It's our brand - let's use it."

Ends/Thursday, July 4, 2002