Global direct seller opens flagship store in Hong Kong

US-based Amway Corporation, one of the world's largest direct selling companies, opened its Hong Kong flagship store in Causeway Bay today (June 7).

The new two-storey Showroom and Merchandising Centre represents a significant expansion of Amway's presence in Hong Kong.

Since its establishment in Hong Kong in 1974, Amway's office has successfully grown from four employees to over 90. They now sell more than 160 products through tens of thousands of active independent distributors.

For more than a decade, Hong Kong has been the regional headquarters of Amway Greater China.

"Hong Kong has continued to be a dynamic and vibrant market for us," said the Regional CEO of Amway Greater China, Mrs Eva Cheng.

"Consumers here are sophisticated and constantly look for good quality products to upgrade their lifestyle. We believe that there is still tremendous untapped market potential even after 29 years in this city," she said.

"Employees are hardworking and ambitious, and use of experienced management talents from Hong Kong has been a key part of our China entry strategy."

Today, the Greater China Region is one of the company's best performing regions in the world, with calendar year 2002 sales reported at US$725 million (HK$5.6 billion).

The General Manager of Amway Hong Kong, Mrs Angela Keung said the $5 million investment in the new store was a clear vote of confidence and commitment to Hong Kong.

Officiating at today's ceremony, the Associate Director-General of Investment Promotion at Invest Hong Kong, Mr Simon Galpin, said Hong Kong was Amway's second overseas market outside North America and served as a platform and launch pad for Amway to expand into Taiwan and mainland China.

"Its expanded presence here confirms our position as a regional shopping hub, and is an example of another leading multinational corporation utilising Hong Kong as a base to tap the mainland market," Mr Galpin said.

Amway Corporation was founded in 1959 in Michigan, USA. It operates in 80 countries and territories, marketing health and fitness, skin care and cosmetics, personal care, home tech and home care products through 3.3 million independent distributors.

End/Saturday, June 7, 2003