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CCIDA sponsors industry to set up Hong Kong Pavilion at Shanghai International Children's Book Fair (with photos)
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     The Cultural and Creative Industries Development Agency (CCIDA) under the Culture, Sports and Tourism Bureau sponsored Innovative Entreprenuear Association to set up the "Go! Illustrators - Hong Kong Pavilion" at Shanghai International Children's Book Fair 2026 (CCBF), held at the Shanghai World Expo Exhibition and Convention Centre from November 13 to 15. The pavilion exhibited the works published or created by 30 Hong Kong picture book illustrators under the programmes sponsored by CCIDA, and assisted them to explore the Chinese Mainland and overseas markets. The Hong Kong Pavilion attracted around 40,000 visitors during its three-day fair period. 
      
     Eight of the participating illustrators were selected under the third edition of Go! Illustrators - Hong Kong Picture Book Illustrators at International Book Fairs Promotion Scheme (Go! Illustrators) funded by CCIDA. The scheme supported the selected illustrators for participating in the Bologna Children's Book Fair in Italy in April this year, to broaden their international horizons. In addition to showcasing their works at CCBF, the illustrators also hosted on-site sharing sessions, and visited various publishers to gain insights into the potential of the different markets and explore business opportunities.
      
     The Go! Illustrators also funded the selected illustrators to create new artworks and participate in international picture book or illustration competitions to enhance their global visibility. Among them, the local illustrator, Jess Lau, stood out at the 2026 Golden Pinwheel Young Illustrators Competition organised by CCBF, with her entry "The Whale Who Came Home". The artwork was shortlisted among the top 50 from over 2 000 entries across 73 countries and regions, showcasing Hong Kong's creative strength to the global industry.
      
     The Hong Kong Pavilion also featured the eight illustrators selected under the 2nd edition of Go! Illustrators, and the original picture books by another 14 Hong Kong and two Chinese Mainland illustrators published in Hong Kong under the "Hong Kong Picture Book Publication Publishing Support Programme", sponsored by CCIDA, introducing children's book publishers from around the world to outstanding Hong Kong picture books. For more details on the "Go! Illustrators - Hong Kong Pavilion", please visit: www.facebook.com/Go.illustrators.
 
Ends/Sunday, November 15, 2026
Issued at HKT 18:55
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The Cultural and Creative Industries Development Agency under the Culture, Sports and Tourism Bureau sponsored the industry's set-up of the "Go! Illustrators - Hong Kong Pavilion" at the 2026 Shanghai International Children's Book Fair, which showcased diverse creative achievements from past editions of "Go! Illustrators".
The Cultural and Creative Industries Development Agency under the Culture, Sports and Tourism Bureau sponsored the industry's set-up of the "Go! Illustrators - Hong Kong Pavilion" at the 2026 Shanghai International Children's Book Fair. Photo shows the participating Hong Kong emerging picture book illustrators interacting with the children's book publishers in Shanghai.
The Cultural and Creative Industries Development Agency under the Culture, Sports and Tourism Bureau sponsored the industry's set-up of the "Go! Illustrators - Hong Kong Pavilion" at the 2026 Shanghai International Children's Book Fair. Photo shows Jess Lau, a Hong Kong emerging picture book illustrator who was shortlisted as one of the 50 finalists.