The Cultural and Creative Industries Development Agency (CCIDA) under the Culture, Sports and Tourism Bureau sponsored the publishing and printing industries to set up the Hong Kong Pavilion at the Frankfurt Book Fair (FBF), the world's largest trade fair for book rights and content, which was held from October 7 to 11 (Frankfurt time). During the five-day exhibition period, the Hong Kong Pavilion attracted over 90 000 visitors from around the world, showcasing Hong Kong's creative excellence to the international community and serving as a platform for the industries to expand into overseas markets.

     This year's Hong Kong Pavilion carried the theme "Hong Kong: Our Narrative" and the sub-theme "Cosmic Chapters: Reading the Future", featuring more than 1 000 pieces of publications and printed works from over 70 Hong Kong publishers and printers.

     Highly popular among visitors was the exhibition staged at the "Creative Corner" thematic zone at which visitors were led to reflect on the meaning of space exploration through a curated selection of relevant publications and printed works.The inspiration came from Dr Lai Ka-ying, Hong Kong's first payload expert who participated in the successful Shenzhou-23 manned spaceflight mission. The exhibits at the Pavilion presented the key achievements in aerospace development and offered visitors a multifaceted exploration of the spirit of discovery through the lenses of publishing, technology, and the humanities.

     During the exhibition, the Hong Kong Pavilion also organised sharing sessions and networking activities, bringing together the Hong Kong and international industry representatives to exchange experience and insights. The events fostered connections and collaboration opportunities within the industries, while further promoting Hong Kong's creative content and cultural brands.

     The Hong Kong Pavilion at the FBF is one of the stops of the CCIDA-sponsored "Soaring Creativity – Hong Kong Pavilion" project. Since the project's inception in 2011, the project showcased a total of more than 54 000 outstanding Hong Kong exhibits to over seven million visitors from around the world to propel the local publishing and printing industries to go global.

Ends/Monday, October 12, 2026
Issued at HKT 21:10

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