Brussels ETO strengthens trade ties with Burgundy wine industry in France (with photos)

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The Hong Kong Economic and Trade Office in Brussels (Brussels ETO), in collaboration with the Hong Kong Trade Development Council (HKTDC), visited the Burgundy wine region in France from September 28 to 30 (Burgundy time) to promote Hong Kong's role as an international hub for wine trading.

The visit covered key wine-producing areas in the Burgundy wine region. The Brussels ETO and the HKTDC held a number of meetings with the local government, wine producers as well as wine industry institutions to promote the vast opportunities in Hong Kong as the hub for wine trading, distribution and auction, and to exchange views on the latest developments in the global wine market as well as the local wine production industry.

Speaking during a networking and promotional dinner with senior regional officials and industry representatives, the Special Representative for Hong Kong Economic and Trade Affairs to the European Union, Ms Shirley Yung, highlighted Hong Kong's standing as a world-leading hub for wine trading and auction, following the removal of wine duty in 2008 and the reduction of liquor duty in 2024.

"Hong Kong's wine trading and auction activities are giving impetus to the development of other high value-added sectors such as logistics and storage, tourism as well as premium food and beverage consumption. We very much welcome the Burgundy wine trade to leverage Hong Kong's strategic position as the regional trading, distribution and auction hub to expand its market share in China and the wider Asia-Pacific region," Ms Yung added.

During the visit, Ms Yung also extended her warm invitation to the Burgundy wine industry to visit Hong Kong, including for the Hong Kong Wine & Dine Festival in October every year, as well as the Hong Kong International Wine & Spirits Fair in November every year. Moreover, she promoted the Festival of Connoisseurs to the local wine industry, which will have its inaugural edition in November 2026 to showcase the art of premium lifestyles in Hong Kong.

Burgundy is one of the world's most renowned wine regions, with a rich winemaking heritage rooted in its distinctive terroirs and traditions. About half of its wine is exported to international markets. The visit formed part of the Brussels ETO's ongoing efforts to foster exchanges between Hong Kong and Europe in the wine sector and identify opportunities for closer collaboration in wine business and wine tourism.

Ends/Monday, October 5, 2026
Issued at HKT 18:20

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The Hong Kong Economic and Trade Office in Brussels, in collaboration with the Hong Kong Trade Development Council, visited the Burgundy wine region in France from September 28 to 30 (Burgundy time) to promote Hong Kong's role as an international hub for wine trading. Photo shows the Special Representative for Hong Kong Economic and Trade Affairs to the European Union, Ms Shirley Yung (third left), meeting with the Director General of the Château du Clos de Vougeot (second right), Mr Arnaud Orsel, during a visit to the Château du Clos de Vougeot on September 29 (Burgundy time).

The Hong Kong Economic and Trade Office in Brussels (Brussels ETO), in collaboration with the Hong Kong Trade Development Council (HKTDC), visited the Burgundy wine region in France from September 28 to 30 (Burgundy time) to promote Hong Kong's role as an international hub for wine trading. Photo shows (from left) Assistant Representative of the Brussels ETO Mr Paul Leung; Deputy Representative of the Brussels ETO Mr Kasper Ng; the Special Representative for Hong Kong Economic and Trade Affairs to the European Union, Ms Shirley Yung; the Mayor of Noyers-sur-Serein and Regional Councillor of Bourgogne-Franche-Comté, Ms Nathalie Labosse; the Director of France, Iberia and Benelux of the HKTDC, Mr Christopher Lai; the Chief Executive Officer of Caves Bailly Lapierre, Mr Sylvain Martinand; and the Regional Manager, Corporate Communication, Europe, Central Asia and Israel of the HKTDC, Ms Man-Linh Swan Chea, after a meeting in Chablis on September 28 (Burgundy time).