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Launch Ceremony of 14th Animation Support Program sponsored by CCIDA held (with photos)
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     Sponsored by the Cultural and Creative Industries Development Agency (CCIDA) under the Culture, Sports and Tourism Bureau and organised by the Hong Kong Digital Entertainment Association (HKDEA), the 14th Animation Support Programme (ASP) held its launch ceremony today (September 23). ASP aims to support local start-ups and small companies with strong potential in animation production with funding and comprehensive support measures to enhance the quality of the local animation industry. 
      
     This year's ASP comprises three categories (Start-up Category, Small Animation Enterprises with Training in Basic Productions Category, and Small Animation Enterprises with Training in Advanced Productions Category) with a total of 15 local animation enterprises to be selected. Each selected company will receive a subsidy ranging from $130,000 to $600,000, depending on their category, for the production of one original professional narrative animation. Assistant Commissioner for Cultural and Creative Industries Miss Yvonne Ip, when officiating at today's ceremony, said that the selected works of this edition cover a diverse range of themes. Seeing that many of the selected companies and animators have demonstrated their original creative perspectives, she said she was confident that the completed animation works will deeply impressive.
      
     To assist enterprises in enhancing production quality, ASP will continue to invite seasoned industry practitioners to offer professional guidance covering content creation, production techniques and business development to the selected enterprises. A series of free training courses will also be organised, spanning topics such as animation scriptwriting, directing, sound production, marketing and promotion, as well as licensing, with a view to providing comprehensive technical training and support.
      
     With respect to promotion of the works, selected animation works will be screened in cinemas and on online platforms. ASP will also subsidise the selected enterprises to participate in major trade exhibitions, such as the Hong Kong International Film and TV Market (FILMART), and recommend outstanding works for international competitions, proactively assisting local animation enterprises to explore business opportunities and further enhancing the international visibility of Hong Kong animation.
      
     Since its inception in 2012, ASP has subsidised over 100 local animation enterprises, with some works having been shortlisted for or won multiple international animation awards, achieving outstanding results. For more information on ASP, please visit www.animation-ssp.com/en.
      
     As stated in the First Five-Year Plan for Economic and Social Development of the Hong Kong Special Administrative Region (2026-2030) and the Chief Executive's 2026 Policy Address, CCIDA will make good use of Hong Kong's rich blend of local and international cultures to facilitate innovative international communication and collaboration in the cultural and creative industries, and will continue to engage and collaborate with Mainland and overseas cultural, arts and creative sectors with a view to driving high-quality development and continuous innovation in the sector and enhancing its sustainable ecosystem.
 
Ends/Wednesday, September 23, 2026
Issued at HKT 19:50
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Photo

The 14th Animation Support Program, sponsored by the Cultural and Creative Industries Development Agency under the Culture, Sports and Tourism Bureau, held its launch ceremony today (September 23). Photo shows Assistant Commissioner for Cultural and Creative Industries Miss Yvonne Ip (third row, fifth right), the Chairman of the Hong Kong Digital Entertainment Association, Mr Gabriel Pang (third row, sixth right), with local animation enterprises and other guests.
The 14th Animation Support Program, sponsored by the Cultural and Creative Industries Development Agency under the Culture, Sports and Tourism Bureau, held its launch ceremony today (September 23). Photo shows local animation enterprises from previous editions of the programme sharing their experiences.