Major Sports Events Committee awards "M" Mark status to Hong Kong Football Festival 2026
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The Major Sports Events Committee (MSEC) has awarded "M" Mark status to the Hong Kong Football Festival 2026: The Asahi Super Dry Trophy, Manchester City vs FC Internazionale Milano (August 1) and The Herbalgy Trophy, Chelsea FC vs Juventus (August 5).
The Chairman of the MSEC, Mr Wilfred Ng, said today (July 27), "We are delighted to award the 'M' Mark status to these two prestigious football exhibition matches. In early August, a lineup of top European football clubs will showcase their skills at Kai Tak Stadium of the Kai Tak Sports Park. The excitement kicks off on August 1 with The Asahi Super Dry Trophy featuring Manchester City against Internazionale Milano, bringing two European giants together on the Hong Kong stage. This will be followed on August 5 by The Herbalgy Trophy, a highly anticipated clash between Chelsea FC and Juventus. These two spectacular football showdowns will not only bring thrilling, world-class viewing experiences to local fans and visitors, but also fully demonstrate Hong Kong's unique charm as an international capital for sports events."
The "M" Mark System aims to encourage and help local national sports associations and private or non-government organisations to organise more major international sports events and nurture them into sustainable undertakings. Sports events meeting the assessment criteria will be considered for "M" Mark status by the MSEC. Funding support will also be provided to some events. The "M" Mark System aims to promote the development of major sports events, cultivate a sustainable sporting culture, enhance Hong Kong's image as a centre for major international sports events and bring tangible economic benefits to the community.
For details of "M" Mark events, please visit www.mevents.org.hk.
Ends/Monday, July 27, 2026
Issued at HKT 12:30
Issued at HKT 12:30
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