Mainland sports drink brand Jianlibao enhances global expansion with sponsorship of landmark coastal rowing competition (with photos)
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As China's pioneer sports beverage formulated with alkaline electrolytes, Jianlibao established its regional headquarters in Hong Kong in 2024 with the support of InvestHK, making the city the brand's first overseas market and marking the launch of its local retail business. In recent years, Jianlibao has actively enhanced its international brand equity through product innovation, retail expansion and sports sponsorship. Its global footprint began with a strategic rollout across key Asia-Pacific markets - including Australia, Indonesia, Japan, Korea, Malaysia, and Vietnam - and is now progressively expanding into European and American markets, such as the Netherlands, Italy, Canada and the United States.
Speaking at the sponsorship signing ceremony, the Director-General of Investment Promotion, Ms Alpha Lau, said, "Hong Kong is world renowned for its coastline stretching over 1 100 kilometres and its unique cityscape formed by as many as 263 islands. By supporting the Around the Island Race - Coastal Rowing, Jianlibao has shown strategic vision, leveraging this remarkable calling card to propel its brand onto the global stage. The event itself not only serves as a platform for business exchanges and market expansion, but also enhances Hong Kong's soft power in attracting investment. InvestHK will further build and promote an ecosystem that links sports, events, and brands, unleashing greater synergies to link global opportunities with Hong Kong's strategic advantages and consolidate our status as the premier conduit for two-way investment."
The Chairman of Jianlibao, Mr Ye Honghan, said, "Hong Kong's efficient and convenient business environment, and status as a hub connecting the Mainland and the Asia-Pacific region, present invaluable growth opportunities for Jianlibao. Through our Foundation, we will continue to support youth sports and arts, bridge sports resources with the Mainland, and promote exchanges between Hong Kong, the Guangdong-Hong Kong-Macao Greater Bay Area, and the global sports community. Our title sponsorship of the century-old Around the Island Race - Coastal Rowing not only embodies Hong Kong's resilience and fighting spirit but also gathers elite rowers worldwide, serving as a vital bridge for our global expansion."
With a history spanning over a century, the Around the Island Race - Coastal Rowing is a 45-km coastal rowing race circumnavigating Hong Kong Island, with both its start and finish set in Victoria Harbour, and is often hailed as the "marathon at sea". The event is currently organised by the Royal Hong Kong Yacht Club and supported by the Hong Kong, China Rowing Association and Hong Kong Water Sports Council, drawing hundreds of local and international competitors each year, including world champions. The upcoming title-sponsored race will take place along the coast of Hong Kong Island on December 12 and 13.
InvestHK has provided advisory and co-ordination services to anchor Jianlibao's global expansion. This support includes facilitating the establishment of the charitable foundation, as well as unlocking connections to retail networks, international markets and strategic promotional opportunities.
For more information about Jianlibao, please visit www.jianlibao.com.cn.
Ends/Thursday, July 16, 2026
Issued at HKT 18:15
Issued at HKT 18:15
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