Invest Hong Kong (InvestHK) today (July 10) announced the opening of Thailand gelato brand Blendies' first overseas store, at K11 Art Mall in Tsim Sha Tsui. To mark its Hong Kong debut, the brand has specially created an exclusive, locally inspired Napoleon egg tart flavour.

     Associate Director-General of Investment Promotion of InvestHK Mr Arnold Lau said, "Blendies' choice of its first overseas store here underscores Hong Kong's status as the ultimate launch pad for regional homegrown brands to internationalise. The city's cosmopolitan palate and love for culinary innovation make it the perfect home for Blendies' bold, Thai-inspired gelato. And launching an exclusive Napoleon egg tart flavour is a fabulous way to say hello to Hong Kong."

     Brand owner of Blendies, Chef Bam, Thanachot Thammapeera (Chef Bam), said, "We expanded into Hong Kong because it is one of Asia's leading food and beverage markets, with a strong café culture, a large international customer base, and high demand for innovative concepts. Hong Kong also serves as a strategic hub for brand visibility and a vital platform for future expansion into other Asian markets. Establishing a presence here strengthens our regional footprint while serving both local customers and international visitors."

     Founded in 2023, Blendies was born from Chef Bam's passion for gelato, and his quest to craft a version that is exceptionally smooth and entirely free of ice crystals, using premium ingredients sourced from France. Alongside the new Hong Kong-exclusive Napoleon egg tart flavour, the brand is known for its signature pistachio and macadamia creation. It currently operates seven outlets across Thailand's most popular destinations, including Siam Square One, One Bangkok, and ICONSIAM.

     For more information about Blendies, please visit:

• Facebook: www.facebook.com/BlendiesHongKong 
• Instagram: www.instagram.com/blendieshongkong

Ends/Friday, July 10, 2026
Issued at HKT 16:43

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