New unified brand for local agricultural and fisheries products, Hong Kong Harvest, launched officially (with photos)
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At the launching ceremony, the Secretary for Environment and Ecology, Mr Tse Chin-wan, said that promoting the sustainable development of local agriculture and fisheries enables better integration into and service of the overall national development. The launch of Hong Kong Harvest is one of the key initiatives under Hong Kong's Blueprint for the Sustainable Development of Agriculture and Fisheries, which enhances the credibility and competitiveness of local produce, thereby helping farmers and fishermen increase their income while offering the public a wider range of high-quality and low-carbon local food options.
Hong Kong Harvest emphasises high-quality, safety and low-carbon. Only local agricultural and fisheries products that meet the production requirements of the AFCD and are certified by the Hong Kong Quality Assurance Agency are eligible to use this brand. Currently, 135 local crop farms and aquaculture farms are qualified, with the number expected to rise to over 500 by the end of the year. By then, the number of retail and catering merchants, including major supermarkets, restaurant chains and hotels that have signed the Companion Charter will increase from the current 40 or more to approximately 70. The number of locations offering Hong Kong Harvest products will also rise to as many as 500. Apart from visiting physical stores, the public can also purchase these products via the "Local Fresh" online platform (www.localfreshhk.com).
Hong Kong Harvest features a traceability system aimed at strengthening consumer confidence in food safety and the transparency of product origins. At the launching ceremony, the brand ambassador, Michelle Wai, demonstrated of using a mobile phone to scan the unique traceability label on certified products, allowing instant access to information, including the product's origin (such as the name of the farm or aquaculture facility), production date and food safety test results.
The brand mascots, Foodie Dragon and Foodie Boy, which were designed by a student from the Hong Kong Design Institute, also made their debut at the launching ceremony, interacting and taking photos with the public. The event featured a tasting and sales area for Hong Kong Harvest products, a game zone, a display area and an interactive photo-taking zone, allowing the public to deepen their understanding of Hong Kong Harvest.
Ocean Park Hong Kong will soon organise a series of promotional activities for Hong Kong Harvest, including school promotions, public guided tours of fish farms and agricultural farms and a major annual brand promotion festival. The public are welcome to join. The AFCD will also further promote Hong Kong Harvest in the Greater Bay Area and other cities across the Chinese Mainland, helping to expand the market for Hong Kong's agricultural and fisheries products.
For more information on Hong Kong Harvest and promotion events, please visit Hong Kong Harvest's dedicated website (hongkongharvest.hk) or the Hong Kong Harvest Facebook page (www.facebook.com/hongkongharvestofficial).
Ends/Saturday, July 4, 2026
Issued at HKT 17:48
Issued at HKT 17:48
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