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InvestHK provides new taste of Portugal: pastry brand Manteigaria debuts in Central for city's egg tart devotees (with photos)
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     ​Invest Hong Kong (InvestHK) announced today (June 2) that Manteigaria, the Portuguese bakery brand renowned for its freshly baked Pastéis de Nata (original Portuguese egg tarts), has officially opened its first Hong Kong store in Central. The opening marks a significant milestone in the company's international expansion and reinforces Hong Kong's appeal as a strategic gateway for heritage food and beverage brands seeking entry into the diverse Asian market.

     The Acting Director-General of Investment Promotion of InvestHK, Mr Arnold Lau, said, "We welcome Manteigaria to Hong Kong to the delight of our city's passionate egg tart fans. Just as an authentic pastry store can transform a neighbourhood, a vibrant gastronomic scene draws talent and investment to a world-class city. Manteigaria's arrival reinforces Hong Kong's identity as a dynamic crossroads of East and West - a city that appeals to diverse taste buds while serving as a premier destination for global business."

     The Chief Executive Officer of Portugália Restauração, the restaurant group that owns Manteigaria, Mr Francisco Carvalho Martins, said, "Hong Kong consumers are curious, cosmopolitan, and uncompromising about taste. Our brand seeks a globally recognised market that values both heritage and innovation, and Hong Kong is exactly that. We see the city as the perfect stage from which to spread the aroma of our original, freshly baked Pastéis de Nata, and a key catalyst for our growth journey in Asia."

     Founded in Lisbon, Portugal, in 2014, Manteigaria is part of Portugália Restauração, a restaurant group with over a century of heritage. Today, Manteigaria operates over 20 bakeries across Portugal, France, Macao and Spain. The brand's Portuguese egg tarts are baked fresh daily in an open kitchen using traditional methods perfected in Lisbon, delivering a crisp, buttery pastry with a smooth, velvety custard, often enjoyed with a light sprinkle of cinnamon.

     Driven by strong confidence in Hong Kong's vibrant culinary sector, Manteigaria plans to open six locations across the city by the end of 2027. InvestHK has worked closely with Portugalia Restauração and Manteigaria throughout the process, providing go-to-market strategies, local market insights, and access to the city's high-quality supplier network to facilitate its successful launch and continued expansion.

     For more information about Manteigaria, please visit www.manteigaria.com.
 
Ends/Tuesday, June 2, 2026
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Invest Hong Kong (InvestHK) announced today (June 2) that Manteigaria, the Portuguese bakery brand renowned for its freshly baked Pastéis de Nata (original Portuguese egg tarts), has officially opened its first Hong Kong store in Central. Photo shows the Acting Director-General of Investment Promotion of InvestHK, Mr Arnold Lau (first right); the Consul-General of Portugal in Macau and Hong Kong, Mr Alexandre Leitão (first left); the Chief Executive Officer of restaurant group Portugália Restauração, Mr Francisco Carvalho Martins (second left); and the Head of Consumer and Hospitality of InvestHK, Ms Sindy Wong (second right), at Manteigaria Hong Kong's opening ceremony. They are holding a batch of freshly baked Portuguese egg tart in the new store.
Invest Hong Kong (InvestHK) announced today (June 2) that Manteigaria, the Portuguese bakery brand renowned for its freshly baked Pastéis de Nata (original Portuguese egg tarts), has officially opened its first Hong Kong store in Central. Photo shows the Acting Director-General of Investment Promotion of InvestHK, Mr Arnold Lau (second left); the Consul-General of Portugal in Macau and Hong Kong, Mr Alexandre Leitão (first left); the Chief Executive Officer of restaurant group Portugália Restauração, Mr Francisco Carvalho Martins (third left); and the General Manager of Manteigaria Hong Kong, Mr Fabio Pombo (first right), at Manteigaria Hong Kong's opening ceremony.
Invest Hong Kong announced today (June 2) that Manteigaria, the Portuguese bakery brand renowned for its freshly baked Pastéis de Nata (original Portuguese egg tarts), has officially opened its first Hong Kong store in Central. Photo shows the new store in Central, while the shop honours the brand's tradition of ringing the bell outside the door at the moment a hot batch emerges from the oven.