Invest Hong Kong (InvestHK) announced today (June 1) that JudyDoll, a trending cosmetics brand from the Mainland, has opened its first physical store in Hong Kong. With Hong Kong as a pilot, the brand further expands from online sales to omnichannel operations, building a broader international brand presence.
      
     The Mainland cosmetics industry continues to grow at pace, with all-channel transaction value surpassing RMB1.1 trillion in 2025, maintaining its leading position in the world's cosmetics markets. Mainland cosmetics brands have lifted their domestic market share to nearly 60 per cent, winning the affection of young consumers through deep engagement on social media.
      
     The Deputy Head of Consumer and Hospitality of InvestHK, Miss Angelica Leung, said, "We welcome JudyDoll opening its first physical store in Hong Kong. We look forward to the fresh makeup experience and culture brought by JudyDoll's physical store, alongside its creative online interactions, adding new vibrancy to this city as an international trend hub. We hope the brand will leverage Hong Kong as a go-global platform and further expand into new overseas markets."
      
     The Senior Sales and Marketing Manager of JudyDoll Hong Kong, Ms Clair Chau, said, "Hong Kong is where global trends meet. The city's vibrant makeup culture is deeply connected to its fashionable spirit. We hope to showcase the brand's vitality, attitude and aesthetics to a wider range of consumers in Hong Kong's growing and trusted retail market."
      
     Founded in 2017 by Shanghai-based Joy Group, JudyDoll appeals to young consumers with its creative use of colour and product quality. The brand also offers Halal-certified products to tap into markets with diverse cultural backgrounds. InvestHK has been providing practical information and support for JudyDoll's Hong Kong launch, and will continue to support the brand as it grows, including its plan to expand to other core retail districts in Hong Kong. Regarded as a pioneer among Mainland cosmetics brands in expanding into overseas markets, JudyDoll's footprint spans Japan, Southeast Asia, Australia, Canada, the Middle East and North America.
      
     For more information about JudyDoll, please visit www.judydoll.com.

Ends/Monday, June 1, 2026
Issued at HKT 17:30

NNNN