The Information Services Department of the Hong Kong Special Administrative Region (HKSAR) Government is hosting the "Immersive Hong Kong" roving exhibition in Wuhan, Hubei Province, showcasing Hong Kong's diversity and latest developments through interactive art technology. The opening ceremony of the exhibition was held today (April 30).
 
     Co-organised with the Hong Kong Economic and Trade Office in Wuhan, the exhibition, themed "Hong Kong - Where the World Looks Ahead", invites visitors from Wuhan and across Hubei Province to explore the unique opportunities and potential for tourism, education, business and investment in Hong Kong.

     The Hong Kong/Hubei co-operation mechanism established by Hubei Province and the HKSAR is the first high-level government co-operation mechanism set up between the HKSAR and a province in the central region of the Chinese Mainland. Over the years, the two sides have maintained meaningful exchanges and close co-operation, leveraging their complementary advantages and fostering robust economic and trade ties. As the provincial capital of Hubei, Wuhan also serves as a key node city of the Belt and Road Initiative.
     
     The six thematic zones at the Wuhan stop are "Financial Bridgehead", "I&T Brain Bank", "Blossoming Creativity", "Diversity and Greenery" and "Buzzing Sports Action", along with the newly added "Events Capital", which highlights Hong Kong's mega-event economy. Each zone presents virtual scenes representing the city, offering visitors an immersive experience. Through multi-interactive art projections, light boxes, naked-eye 3D displays and 3D animations, the exhibition showcases the distinctive appeal of Hong Kong.

     Visitors may also enjoy Hong Kong's vibrant and colourful skyline, illustrated by Hong Kong artist Messy Desk (Jane Lee), at a photo corner in the venue. Promotional videos and digital panels presenting information about the city, as well as insights from Chinese Mainland companies about their experiences in Hong Kong, are also on display, highlighting why the city is one of the most desirable places to visit, study, live, work and invest.

     During the exhibition, visitors can take part in an interactive game, "Snap a cool shot @Immersive Hong Kong", with exciting prizes on offer. Prizes include two pairs of round-trip business or economy class air tickets from Wuhan to Hong Kong sponsored by Cathay Pacific, and sets of six giant panda figurines. Visitors playing digital interactive games at the exhibition can also receive souvenirs.

     The exhibition is being held at Wuhan Xintiandi, a large-scale shopping centre in Wuhan by a Hong Kong developer, until May 10. Admission is free.

     Wuhan is the ninth stop of the roving exhibition, following successful events in eight cities on the Chinese Mainland, the Association of Southeast Asian Nations, and the Middle East between July 2023 and October 2025.

     Supporting organisations of the exhibition include the Belt and Road Office of the Commerce and Economic Development Bureau, Hong Kong Talent Engage, Cathay Pacific, the Hong Kong Trade Development Council, the Hong Kong Tourism Board and Kai Tak Sports Park.

     More information on the exhibition is available from the dedicated page on the Brand Hong Kong website.

Ends/Thursday, April 30, 2026
Issued at HKT 18:30

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