The Hong Kong Economic and Trade Office in Kuala Lumpur (HKETO Kuala Lumpur), in collaboration with the Guangdong-HK-Macao Bay Area Entrepreneurs Alliance, held the "Hong Kong-Malaysia Cultural Exchange and Creative Industry Globalisation Initiative" official launch ceremony in Kuala Lumpur, Malaysia, today (April 17).
 
     Organised by the Guangdong-HK-Macao Bay Area Entrepreneurs Alliance and co-organised by the HKETO Kuala Lumpur, the Associated Chinese Chambers of Commerce and Industry of Malaysia, and the Sunwah Media Group, the event received full support from the Guangdong Economic and Trade Office in Southeast Asia (Kuala Lumpur) and the Malaysia-China Business Council. Coinciding with the fifth anniversary of the establishment of the Comprehensive Strategic Partnership between China and the Association of Southeast Asian Nations (ASEAN), the initiative aims to deepen collaboration between the cultural and creative industries of Hong Kong and Malaysia and to promote the integrated development of Chinese and ASEAN cultures.
 
     Speaking at the launch ceremony, the Director of the HKETO Kuala Lumpur, Mr Owin Fung, said that the global cultural and creative industries generate annual revenues of almost US$ 2.3 trillion, which not only contributes to economic growth, but also showcases and bridges cultures and strengthen people-to-people ties.
 
     Mr Fung also introduced the Hong Kong Special Administrative Region (HKSAR) Government's measures to support Hong Kong's cultural and creative industries. These include encouraging the industries to participate in overseas cultural exchanges and promotion, as well as fostering intellectual property co-operation with different regions to stimulate innovation and creativity, thereby consolidating Hong Kong's position as an East-meets-West centre for international cultural exchange.
 
     Other officiating guests included Deputy Director General of Tourism Malaysia Mr Samuel Lee; the Minister Counsellor (Commercial Affairs) of the Embassy of the People's Republic of China in Malaysia, Mr Sun Shuqiang; and member of the Standing Committee, the National Committee of the Chinese People's Political Consultative Conference, Chairman of the Guangdong-HK-Macao Bay Area Entrepreneurs Alliance, and Chairman of the Sunwah Group, Dr Jonathan Choi.
 
     At the launch ceremony, the Guangdong-HK-Macao Bay Area Entrepreneurs Alliance also signed Memoranda of Understanding with technology enterprises, film and television production companies, and trade associations from Southeast Asian countries to jointly promote the synergistic development of the regional cultural and entertainment industries, and to explore various co-operation models such as joint productions, copyright exchanges, and talent development.
 
     The three-day event is being held from April 17 to 19 at Sunway Velocity Mall in Kuala Lumpur, bringing together outstanding local Hong Kong productions and premium short dramas from the Chinese Mainland to showcase the cultural charm of Chinese Mainland and the HKSAR to Malaysia and other ASEAN countries.

Ends/Friday, April 17, 2026
Issued at HKT 16:30

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