Tourism Strategy Committee holds sixth meeting (with photos)
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A spokesperson for the Culture, Sports and Tourism Bureau (CSTB) said that this year's Budget had injected new momentum into the tourism industry, demonstrating the Hong Kong Special Administrative Region Government's steadfast support for its sustainable development. In the coming year, the CSTB will utilise the additional funding to step up marketing efforts in source markets with good potential, while continuing to offer a diverse array of cultural and sports mega events for both visitors and locals. The CSTB will also scale up flagship events, introduce more creative and culturally enriching festive activities, and enhance MICE (meetings, incentives, conferences and exhibitions) and cruise tourism. These measures serve to enrich visitors' experiences, ensuring that they have a good time and return time and again.
Members expressed support for the key measures set out in the Budget to further stimulate tourism development, and believe that these initiatives, in conjunction with the HKTB's work plan, will enhance Hong Kong's appeal and competitiveness as a world-class tourism destination. These measures are expected to attract more high-value added visitors and generate greater economic benefits for tourism-related industries.
The spokesperson added that the country is advancing the 15th Five-Year Plan at full speed, and the CSTB will proactively align with the country's development direction of building a country strong in tourism in the areas of culture, sports and tourism. The CSTB will encourage the trade to make good use of the opportunities presented by the 15th Five-Year Plan and leverage Hong Kong's unique advantages as a connector between the Chinese Mainland and the international community. Insights shared by members during the meeting regarding Hong Kong's overall tourism development will serve as valuable references for the formulation of the CSTB's five-year plan.
The Committee is tasked to provide the Government with strategic advice and foster collaboration among different stakeholders in tourism and related sectors for further promoting the long-term and sustainable development of Hong Kong's tourism industry. Members include prominent figures and key leaders from tourism and other related sectors such as culture, sports, retail and catering.
Ends/Tuesday, March 31, 2026
Issued at HKT 17:33
Issued at HKT 17:33
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