Go to main content
 
Mainland karaoke brand Star Party KTV opens two stores in Hong Kong to expand market (with photos)
******************************************************************************************
     Invest Hong Kong (InvestHK) announced today (January 27) that Mainland karaoke brand Star Party KTV has officially opened two new stores in Hong Kong, located in Lan Kwai Fong, Central, and Causeway Bay. This move injects fresh momentum into the local entertainment and consumption industry and marks a significant milestone in the company's global expansion journey.

     Associate Director-General of Investment Promotion of InvestHK Mr Arnold Lau said, "We warmly welcome Star Party KTV's expansion into Hong Kong with the simultaneous opening of two stores. As an international commercial and cultural hub, Hong Kong is a springboard for Mainland enterprises going global, and it is an ideal base for innovative cultural and entertainment companies like Star Party KTV to operate internationally. We look forward to witnessing Star Party KTV leveraging Hong Kong as a launchpad to bring its unique social entertainment experience to the global market."

     The Founder and Chairman of Star Party, Mr Jason Weng, said, "Hong Kong converges global high-quality capital, talent, and cultural resources, with a high receptiveness to cutting-edge technology applications. This aligns perfectly with our development direction of reinventing the cultural entertainment experience through AI. Hong Kong has the distinctive advantages of enjoying strong support from the Mainland and being closely connected to the world, serving as a critical springboard for brands to go global and connecting them efficiently with market resources across the Asia-Pacific region and beyond."

     He added, "We position our Hong Kong office as the Asia-Pacific regional headquarters, serving as the strategic decision-making hub to plan and co-ordinate the brand's market expansion and localisation strategies across the region. Moving forward, we will use Hong Kong as a launchpad to enter key Southeast Asian markets such as Singapore and Malaysia."

     Founded in 2011, Star Party KTV has opened over 1 000 stores covering more than 140 Mainland cities. The brand is leveraging AI-powered interactive systems and multi-sensory entertainment environments to revolutionise the traditional karaoke experience. It combines diverse entertainment scenarios like karaoke, board games, and mobile e-sports, while enhancing consumer experience and interaction through online platforms like WeChat mini programmes, Xiaohongshu, and live streaming, delivering a new, integrated online-to-offline entertainment and consumption model.

     For more information about Star Party KTV, please visit: www.szxjhui.com.

     To download photos, please visit: www.flickr.com/photos/investhk/albums/72177720331658527.
 
Ends/Tuesday, January 27, 2026
Issued at HKT 17:35
NNNN
Archives   Yesterday's Press Releases  
Back to Index Page
Back to top
Today's Press Releases  

Photo

Invest Hong Kong (InvestHK) announced today (January 27) that Mainland karaoke brand Star Party KTV has officially opened two new stores in Hong Kong, located in Lan Kwai Fong, Central, and Causeway Bay. This move injects fresh momentum into the local entertainment and consumption industry and marks a significant milestone in the company's global expansion journey. Photo shows the Associate Director-General of Investment Promotion of InvestHK Mr Arnold Lau (fifth right); the Founder and Chairman of Star Party, Mr Jason Weng (fifth left); Co-founder of Star Party Mr Ryann Yuan (second right); the Chairman of Lan Kwai Fong Group, Dr Allan Zeman (fourth left); the Chief Executive Officer of Lan Kwai Fong Group, Mr Jonathan Zeman (third right); the Head of Consumer and Hospitality of InvestHK, Ms Sindy Wong (fourth right); Senior Vice President, Consumer and Hospitality of InvestHK Mr Raymond Hou (third left) and guests at the opening ceremony of the new store in Central.
Invest Hong Kong announced today (January 27) that Mainland karaoke brand Star Party KTV has officially opened two new stores in Hong Kong, located in Lan Kwai Fong, Central, and Causeway Bay. This move injects fresh momentum into the local entertainment and consumption industry and marks a significant milestone in the company's global expansion journey. Photo shows the new store in Central.