Invest Hong Kong (InvestHK) today (December 17) announced that Middle Eastern jewellery brand Amaar Jewels is further expanding its business in Hong Kong. Following the opening of its first Hong Kong store at Harbour City in August this year, the brand has launched a new store at Festival Walk. The brand aims to leverage Hong Kong's advantages as an international retail hub and a multicultural metropolis, using the city as its first destination in Asia to tap into new markets across the region.
      
     Associate Director-General of Investment Promotion of InvestHK Mr Arnold Lau said, "We are delighted to see a Middle Eastern luxury brand like Amaar Jewels choose Hong Kong as its first destination in Asia. This reflects Hong Kong's unique role as a premier gateway for international brands looking to access the Chinese Mainland and Asia-Pacific markets. We look forward to supporting Amaar Jewels on its growth journey in Hong Kong and beyond."
      
     Area Manager of Amaar Jewels Limited Ms Beauty Cheung, said, "Hong Kong is a city that connects East and West, where innovation meets tradition. We see a strong appetite here for personalised luxury and sustainable design - the values that are core to our brand. We will leverage Hong Kong as a strategic springboard to explore market opportunities on the Chinese Mainland and in Southeast Asia, and pave the way for the brand's international expansion."
      
     Amaar Jewels is a Middle Eastern jewellery brand founded in the United Arab Emirates. The brand's philosophy is simple yet steadfast: luxury with responsibility. Using advanced technology, Amaar Jewels crafts lab-grown diamonds that are similar to natural diamonds in composition, clarity, and brilliance while minimising environmental impacts and offering consumers highly personalised design options.
      
     For more information about Amaar Jewels, please visit www.amaarjewels.com.
      
     To download photos, please visit: www.flickr.com/photos/investhk/albums/72177720330934015.

Ends/Wednesday, December 17, 2025
Issued at HKT 18:35

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