The Cultural and Creative Industries Development Agency (CCIDA) under the Culture, Sports and Tourism Bureau led an industry delegation to participate in UnitedXR Europe 2025 in Brussels, Belgium, from December 8 to 10 (Brussels time).

     Sponsored by CCIDA, the Hong Kong Pavilion at UnitedXR Europe showcased Hong Kong's innovative capabilities of 20 Hong Kong digital entertainment companies in extended reality (XR), virtual reality (VR) and artificial intelligence (AI) technologies across gaming, training and education, animation, art-tech, and immersive experiences. During the exhibition period, CCIDA also organised a series of exchange activities, business meetings and company visits to enable the exhibiting Hong Kong companies to explore business and collaboration opportunities with their international counterparts and to enhance their understanding of the European XR market and industry development trends.

     Speaking at the opening ceremony of the Hong Kong Pavilion on December 9 (Brussels time), the Commissioner for Cultural and Creative Industries, Miss Drew Lai, remarked that CCIDA is dedicated to supporting local creative talent in applying leading XR technologies to Hong Kong's creative industries, as well as engaging and collaborating with XR ecosystems worldwide. The Hong Kong Pavilion at UnitedXR Europe not only presents Hong Kong's cutting-edge technologies and creative applications in digital entertainment but also demonstrates its commitment to advancing creative technologies and strengthening Hong Kong's connections with Europe and the global community.  

     The Hong Kong Pavilion is also supported by the Hong Kong Economic and Trade Office in Brussels. The Special Representative for Hong Kong Economic and Trade Affairs to the European Union, Ms Shirley Yung, also attended the opening ceremony.

     UnitedXR Europe this year combines the Augmented World Expo EU and Stereopsia for the first time to launch Europe's leading XR event. For more information about UnitedXR Europe 2025 and the Hong Kong Pavilion, please visit unitedxr.eu/ and www.hkpavilion.com/ respectively.

Ends/Thursday, December 11, 2025
Issued at HKT 17:15

NNNN