Presented by the Government of the Hong Kong Special Administrative Region and spearheaded and sponsored by the Cultural and Creative Industries Development Agency (CCIDA) of the Culture, Sports and Tourism Bureau, the second edition of Hong Kong Fashion Fest today (November 25) presented two cross-over flagship programmes with the Paris Fashion Week and Milan Fashion Week respectively, namely "'Play, Pose & Pixel': Digital Fashion Exhibition" and "Fashion to Reconnect: A Tale of Two Style Capitals", continuing to position Hong Kong as a glamorous global stage for fashion and cultural exchange.

     Organised by the Hong Kong Design Centre and co-curated with Paris Fashion Week organiser Fédération de la Haute Couture et de la Mode of France, the "'Play, Pose & Pixel': Digital Fashion Exhibition" is held at Airside, Kai Tak, from now until December 2. Making its debut in Hong Kong, the exhibition turns fashion into a hands-on digital playground that is "playable, wearable, and shareable" through augmented reality fittings, immersive installations and avatar-driven self-expression, inviting members of the public to explore their own personalised digital styling experiences while connecting Paris Fashion Week–featured designers and Hong Kong rising talent.

     "Fashion to Reconnect: A Tale of Two Style Capitals", organised by the College of Liberal Arts and Social Sciences of City University of Hong Kong with Fondazione Pistoletto Cittadellarte of Italy, in partnership with Milan Fashion Week organiser Camera Nazionale della Moda Italiana, features six large-scale art installations as a prelude to the main programme, permeating sustainability into the city through public artworks sited at high-footfall, culture-rich landmarks, including Sophia Loren House (previously Woo Cheong Pawn Shop) in Wan Chai, the Arrival Hall of Hong Kong International Airport, the Hong Kong Cultural Centre in Tsim Sha Tsui, and the Hung Hom Harbourfront Promenade. The main exhibition themed sustainable development is held at ArtisTree, Quarry Bay, from today until December 25.

     These two flagship programmes complement each other and embody CCIDA's mission and strategy of "bringing in" and "going out". They convene local and international creative talent to foster cross-disciplinary collaboration, activate iconic urban spaces, and engage the public in fashion experiences. They also highlight the core themes of Hong Kong Fashion Fest - East-meets-West exchanges, creative technology and sustainable practices. Through participation in these events, members of the public, visitors and industry professionals can explore both local and global creative designs, integrating creativity into everyday life and finding therefrom new opportunities.

     Speaking at the opening ceremony of both events, the Secretary for Culture, Sports and Tourism, Miss Rosanna Law, expressed heartfelt gratitude to all partners for their collaborative efforts in realising these projects in Hong Kong. She also looked forward to deepening co-operation in the cultural and creative industries between Hong Kong and France, Italy and many other places, thereby expanding the influence of creativity on global market development.

     For details of the two flagship programmes, please refer to the official social media channels. A series of events will be held over the next two weeks as part of the second edition of Hong Kong Fashion Fest. For detailed information and updates, please visit: www.hongkongfashionfest.com.

Ends/Tuesday, November 25, 2025
Issued at HKT 23:15

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