Hong Kong Customs conducted a three-week enforcement operation codenamed "Nunchaku" from October 20 to November 14 to specifically combat counterfeit and infringing goods activities involving cross-boundary transshipments and local deliveries during the Double 11 Festival shopping period. During the operation, Customs detected 29 related cases and seized a total of 120 000 suspected counterfeit goods, with a total estimated market value of about $65 million. 
      
     Amid the huge demand during the Double 11 Festival shopping period, Customs discovered that a large quantity of counterfeit and infringing goods were transshipped overseas via Hong Kong. Through intelligence analyses and comprehensive investigations, Customs officers during the abovementioned period carried out strike-and-search operations at logistics companies in Kwai Chung, Tsing Yi, Yuen Long, Tsuen Wan and Hong Kong International Airport, and detected 29 cases. A total of about 120 000 suspected counterfeit goods, including watches, footwear, clothing, electronic goods and glasses with a total estimated market value of about $65 million were seized.
      
     Investigations of the abovementioned cases are ongoing.
      
     Customs appeals to consumers to purchase goods at reputable shops or websites and to check with the trademark owners, copyright owners or authorised agents if the authenticity of a product is in doubt to avoid buying counterfeit or infringing goods.
      
     Customs reminds practitioners in the logistics industry to comply with the requirements of the Trade Descriptions Ordinance (TDO) and to check with the trademark owners or authorised agents if the authenticity of a product is in doubt when handling cargoes. The department also reminds traders or online sellers not to sell counterfeit or infringing goods and to be cautious and prudent in merchandising since selling counterfeit or infringing goods is a serious crime and offenders are liable to criminal sanctions.
      
     Customs will continue to step up inspections and conduct intelligence-led enforcement to vigorously combat different types of counterfeit and infringing goods activities.
      
     Under the TDO, any person who imports or exports or sells or possesses for sale any goods to which a forged trademark is applied commits an offence. The maximum penalty upon conviction is a fine of $500,000 and imprisonment for five years.
         
     Members of the public may report any suspected counterfeiting activities to Customs' 24-hour hotline 182 8080 or its dedicated crime-reporting email account (crimereport@customs.gov.hk) or online form (eform.cefs.gov.hk/form/ced002).

Ends/Friday, November 21, 2025
Issued at HKT 17:10

NNNN