​The Cultural and Creative Industries Development Agency (CCIDA) of the Culture, Sports and Tourism Bureau is leading an industry delegation to participate in the China Shanghai International Children's Book Fair 2025. The opening ceremony of the Hong Kong Pavilion, which CCIDA sponsored to set up, was held today (November 14). Exhibiting more than 330 publications, printed materials and cultural and creative products from over 70 Hong Kong publishers and printing companies, the Pavilion aims to assist the industry to expand their network and explore business opportunities.
      
     Speaking at the opening ceremony in Shanghai, the Commissioner for Cultural and Creative Industries, Miss Drew Lai, remarked that CCIDA will continue to work with the industry to nurture more Hong Kong writers and picture-book illustrators, whose outstanding works tell the world the good stories of Hong Kong.
      
     Sponsored by CCIDA and organised by the Hong Kong Publishing Federation and The Hong Kong Printers Association, the Hong Kong Pavilion at the China Shanghai International Children's Book Fair 2025 runs until November 16. Themed on "Little Readers Big Worlds", the Pavilion comprises seven zones including the "GO! Illustrators Zone", the "Business Negotiation Zone" and the "Publishing 3.0+ Zone". The opening ceremony also marked the launch in Shanghai of picture books published under two schemes sponsored by CCIDA, namely the Hong Kong Picture Book Publishing Support Programme and the Picture Book Category of The 3rd Next Writer Publication Funding Scheme.
      
     Since its last participation in 2018, CCIDA once again led the industry to participate in the China Shanghai International Children’s Book Fair. The Fair is the largest exhibition in the Asia-Pacific region dedicated to the publishing of children's books and content for young readers. For more information on the Hong Kong Pavilion at the China Shanghai International Children's Book Fair 2025, please visit the website: www.visithkpavilion.com.

Ends/Friday, November 14, 2025
Issued at HKT 16:47

NNNN