​Invest Hong Kong (InvestHK) announced that a Mainland Lanzhou beef noodle brand, Ma Ji Yong, officially opened its first store outside the Mainland in Hong Kong today (October 22), marking a significant milestone in the brand's global expansion.
      
     Associate Director-General of Investment Promotion of InvestHK Mr Arnold Lau said, "We welcome Ma Ji Yong to choose Hong Kong as the first stop for its global expansion. As a bridge connecting the Chinese Mainland and the international market, Hong Kong is the best springboard for Mainland enterprises to go global. We believe that Ma Ji Yong will bring new vitality to Hong Kong's catering industry and use Hong Kong as a stepping stone to the international market."
      
     Deputy General Manager of Hong Kong Market and Development Director for Hong Kong, Macao and Southeast Asia of Shanghai Huaqiao Catering Management Co Ltd, Ms Zenna Huang, said, "Hong Kong's diverse food culture, highly sophisticated consumers, and status as an international financial centre provide an excellent platform for Ma Ji Yong to build its brand image and enter overseas markets. It is an ideal gateway for us to promote Lanzhou beef noodles globally."
      
     She explained, "Hong Kong has robust intellectual property protection, a business-friendly environment, and an international consumer base and is a hub for culinary innovation in Asia. The city is an important platform for the combination of global food cultures. We will leverage its diverse consumer base to widely promote Lanzhou beef noodles to the world, bringing the fusion and innovation of its flavours with various regional cuisines for our customers."
      
     She added that the Hong Kong office is part of the Hong Kong, Macao, and Overseas Business Unit of the headquarters of Shanghai Huaqiao Catering Management Co Ltd, responsible for co-ordinating and managing Ma Ji Yong's business expansion, store operations, and strategic partnerships in Hong Kong, Macao, and Southeast Asia. The brand will use Hong Kong as a launchpad to expand into other markets in the region and introduce digital ordering systems and membership platforms tailored to international customers.
      
     Established in 2019, Ma Ji Yong, under Shanghai Huaqiao Catering Management Co Ltd, is a modern Chinese noodle chain brand that inherits the tradition of Lanzhou beef noodles. The brand insists on using high-quality ingredients, handmade noodles, standardised operations, and a modern dining environment. Currently, it has over 360 directly operated stores on the Chinese Mainland, making it the Lanzhou beef noodle brand with the most directly operated stores in the country.
      
     For more information about Ma Ji Yong, please visit www.majiyong.net.
      
     To download photos, please visit: www.flickr.com/photos/investhk/albums/72177720329779262.

Ends/Wednesday, October 22, 2025
Issued at HKT 14:48

NNNN