Cultural and Creative Industries Development Agency leads industry delegation to shine at 19th Hangzhou Cultural & Creative Industry Expo (with photos)

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     The Cultural and Creative Industries Development Agency (CCIDA) under the Culture, Sports and Tourism Bureau led industry members to participate in the 19th Hangzhou Cultural & Creative Industry Expo (HCIE) which started October 17 and concluded yesterday (October 20). A Hong Kong Pavilion themed "Hong Kong is So Chic" was set up, which showcased an array of exquisite design works and creative lifestyle representations. Through hosting a series of activities, it also enhanced the industry's exposure on the Chinese Mainland, fostering opportunities for market expansion and collaboration. The Hong Kong Pavilion was well received by visitors, with over 50 000 attendees recorded during the four-day expo period, reflecting the appeal of Hong Kong's cultural and creative forces.

The design of the Hong Kong Pavilion focused on Hong Kong's vibrant cityscape, charaterised by the organised chaos from the city's narrow lanes and alleys, imparting an ambience of serenity. It showcased works from renowned Hong Kong brands and creators alongside creations from emerging designers and brands. Their designs represented the East-meets-West cultural fusion of Hong Kong, highlighting the diversity and unique charm of the city's cultural contours.

     The Hong Kong Pavilion comprised the Art Toy Zone, the Fashion and Apparel Zone, the Hong Kong Brands Zone, and the Film and Comics Zone, exhibiting films, comics, art toys, fashion, jewellery, and lifestyle products from 13 local designers and brands, with an aim of showcasing the latest achievements in Hong Kong's cultural and creative industries. The Hong Kong Pavilion also hosted a variety of engaging activities during the expo, including music and dance performances, demonstrations of filigree craft and Hong Kong-style tea pulling, sharing and autograph sessions, all showcasing the soft power of Hong Kong's pop culture.

     Following the enthusiastic response received by the Hong Kong Pavilion at the 21st China (Shenzhen) International Cultural Industries Fair in May this year, the HCIE once again provided a platform for Hong Kong's cultural and creative power to shine. As pledged in "The Chief Executive's 2025 Policy Address", CCIDA proactively assists Hong Kong cultural and creative designers in producing more cultural and creative products with Chinese and Hong Kong cultural features, and will continue to strengthen support for local original works to enter the Mainland and international markets.

Ends/Tuesday, October 21, 2025
Issued at HKT 19:50

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The Cultural and Creative Industries Development Agency under the Culture, Sports and Tourism Bureau led industry members to participate in the 19th Hangzhou Cultural & Creative Industry Expo which started October 17 and concluded yesterday (October 20). A Hong Kong Pavilion themed "Hong Kong is So Chic" was set up.