​Invest Hong Kong announced today (September 29) that Beijing-based LaoPu Gold has opened its third store in Hong Kong, this one at the International Finance Centre (IFC), following its locations at Harbour City and Canton Road. Leveraging Hong Kong's international status, the brand continues to advance its global expansion strategy.
     
     During a visit to the new store, the Secretary for Commerce and Economic Development, Mr Algernon Yau, said, "Hong Kong, as a 'super connector' and 'super value-adder,' has always been a crucial platform for Mainland enterprises to 'go global'. We are delighted to see a Mainland brand with such a rich cultural heritage and innovative spirit constantly expanding its operations in Hong Kong. This not only demonstrates Hong Kong's strategic position as a luxury retail hub but also highlights its role as an important gateway for Mainland enterprises to tap into overseas markets."
     
     A LaoPu Gold spokesperson said, "By leveraging Hong Kong's unique position as a bridge between Eastern and Western cultures, we are using the city as our international window to accelerate the brand's internationalisation. We have already opened two stores in Hong Kong, which have been well-received by customers, with queues being a common sight. The performance of our Hong Kong stores is approximately 30 per cent higher than that of the Chinese Mainland. According to our financial results, in the first half of 2025, LaoPu Gold's overseas revenue surged approximately 455.2 per cent period-on-period, contributing 12.9 per cent to the group's total revenue."
     
     The spokesperson added, "The opening of our new store at IFC further strengthens LaoPu Gold's presence in the Hong Kong retail market. Locating storefronts at Harbour City and Canton Road enables us to benefit from the traffic of visitors to the free trade port, while securing a position in IFC in the Central core, marking the largest presence among all its boutiques across all the shopping districts it operates in, also brings LaoPu Gold closer to the high-net-worth elites in the financial district."
     
     Founded in 2009, LaoPu Gold is the first brand in China to promote the concept of heritage gold jewelry. The legacy of imperial goldsmithing from various Chinese dynasties has been revived and unveiled to the market by LaoPu Gold. Techniques such as "filigree inlay" and "gold and silver inlay", have been recognised as national-level intangible cultural heritage.
     
     As of now, LaoPu Gold has set up a presence in 29 reputable commercial centres and opened over 40 stores, all located in high-end commercial destinations. In June this year, the brand made its overseas debut at The Shoppes at Marina Bay Sands in Singapore.
     
     For more information about LaoPu Gold, please visit www.lphj.com/.
 
     For a copy of the photos, please visit: www.flickr.com/photos/investhk/albums/72177720329342958.

Ends/Monday, September 29, 2025
Issued at HKT 20:18

NNNN