The Guangdong-Hong Kong-Macao Greater Bay Area Development Office (GBA Office) today (September 26) organised the Hong Kong．IN．Brand Greater Bay luncheon seminar in Shenzhen. Around 300 entrepreneurs from Guangdong and Hong Kong gathered to discuss the significance of developing proprietary brands, and how enhancing brand influence can stimulate innovation and align with the development of new quality productive forces, thereby enabling them to better seize the vast business opportunities brought about by Guangdong-Hong Kong-Macao Greater Bay Area (GBA) development, and to tap into broader markets.
 
     In her opening address, the Commissioner for the Development of the Guangdong-Hong Kong-Macao Greater Bay Area, Ms Maisie Chan, said that the Hong Kong Special Administrative Region (HKSAR) Government has long encouraged enterprises to develop their own brands, and has established the Dedicated Fund on Branding, Upgrading and Domestic Sales (BUD Fund) in 2012. The Chief Executive's recently announced 2025 Policy Address further proposed injecting an additional $1.43 billion into the BUD Fund, and supporting the continued organisation of the Hong Kong Shopping Festival covering the Mainland and ASEAN (Association of Southeast Asian Nations) e-commerce markets, providing practical support for the industry in brand development.
 
     President Xi Jinping attaches great importance to brand development, calling for the transformation "from made in China to created in China", "from China speed to China quality", and "from Chinese products to Chinese brands". The National 14th Five-Year Plan also proposes launching a China brand-building campaign. Under the "one country, two systems" principle, Hong Kong has the unique advantage of enjoying strong support of the motherland and being closely connected to the world. As an international metropolis with a tradition of rule of law, an internationally aligned regulatory regime, a robust intellectual property protection regime, and efficient professional services, Hong Kong can serve as a "super connector" and "super value-adder", serving as an ideal platform for Mainland brands to "go global" and for "bringing in" brands from around the world, thereby facilitating brands from the GBA and Mainland to expand globally.
 
     The seminar was co-organised by the GBA Office, the Chinese Manufacturers' Association of Hong Kong, and the Hong Kong Brand Development Council. Featuring a rich programme, the event invited four scholars, experts, and renowned brand entrepreneurs to share insights on topics including building brand influence, shaping brand image, leveraging AI to drive brand marketing strategies, and promoting the integration of innovation with branding. During the subsequent interactive question-and-answer session, the discussion was lively, with entrepreneurs actively sharing their views, providing attendees with valuable insights on expanding their businesses through proprietary brand development.

Ends/Friday, September 26, 2025
Issued at HKT 14:30

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