Invest Hong Kong (InvestHK) announced today (September 22) that Asia Partners IFBD Limited (Asia Partners), the operation arm of global sports investment firm Svenska Capital, has chosen Hong Kong as its strategic gateway to drive expansion of its sports intellectual property (IP) across Asia.
 
     Asia Partners is the sole IP owner of CR7® LIFE Museum in Asia and CR7® LIFE Merchandise and stores worldwide, and will launch several iconic initiatives that will redefine sports engagement in Hong Kong. Following the successful opening of the CR7® LIFE Museum in July this year at K11 Musea; the first-ever CR7® LIFE Official Store has opened on September 19 in Times Square, Causeway Bay, followed by regional expansion throughout Asia.
 
     Organised by Asia Partners, World Football Summit (WFS) Hong Kong 2025 debuted in Hong Kong on September 3 and 4, bringing together the most influential figures in global football. With over 3 500 attendees and over 80 top-level speakers, the WFS aims to help shape the future of football in Asia.
     
     Associate Director-General of Investment Promotion at InvestHK Mr Arnold Lau said, "We are thrilled to see Asia Partners using Hong Kong as the ideal hub to launch various innovative sports IP initiatives, which is a testament to Hong Kong's unique position as a global hub for innovation, sports and cultural exchanges. The company's ambitious plans perfectly align with Hong Kong's strengths as an international business centre with world-class infrastructure and deep connections across Asia.
 
     "Hong Kong stands out as the ultimate strategic gateway for expanding premium sports IP into Asia. Its unique position as a global city with a sophisticated audience, world-class infrastructure and unparalleled regional influence, particularly in Greater China and Southeast Asia, makes it the ideal launch pad for our vision. By establishing a footprint in Hong Kong, we're not just expanding our business, we're unlocking a world of possibilities in consumer engagement and creating a new blueprint for how sports and entertainment can elevate the cultural and economic profile of a city," the Chairman of Asia Partners, Mr Filipe Gonçalves, stated.
 
     "The launch of CR7® LIFE Official Store and the hosting of World Football Summit in Hong Kong are just the beginning. Soon, we will officially unveil two of the largest football IP events in the global sports industry, cementing Hong Kong's position as the world city of football," he added.
 
     Asia Partners is positioned as a premier regional platform to scale international sports IP across Asia through three integrated verticals: branded experiences, premium retail and knowledge leadership. Its vision is to establish Hong Kong as the leading hub for sports IP innovation in Asia. This subsidiary aims to not only expand the reach of global sports IP but also to redefine how sports engage with audiences, cities and economies. For more details about Asia Partners IFBD Limited, visit www.linkedin.com/company/asiapartnershongkong/.
 
     For a copy of the photos, please visit: www.flickr.com/photos/investhk/albums/72177720329139538/.

Ends/Monday, September 22, 2025
Issued at HKT 17:10

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